Geri Hirsch, Angel Investor

Curiosity, creativity, strong instincts, and an entrepreneurial spirit have led me to build and sell a digital media company (LEAFtv), launch one of the fastest-growing clean beauty brands (Saie Beauty), and participate in businesses either as a consultant, advisor (Perelel, Sidia, DOP, Aylo, etc.), or angel investor. I’ve worked in clean beauty for 15+ years, including joining the Saie team in early 2019 as one of the four founding members to lead all creative, marketing, partnerships, and influencer. As Saie's Creative Director, I was the visionary behind bringing the brand to life by carefully crafting the Saie image along with devising and executing the best-in-class marketing, partnerships, and influencer strategies/programs. When the brand launched in November of 2019, the crisp imagery, no-makeup-makeup look, effortless style, and polished videos brought a strong and fresh point of view to the clean makeup space. These recognizable creative assets, combined with the out-of-the-box marketing, synergistic partnerships, and sticky influencer mailings to my network, put Saie on the map almost instantly. Product launch after product launch, the same consistent energy was pulsed through the brand and ultimately, the internet, via collateral, content, partnerships, giftings, events, and activations.