G Squared

Founded in 2011, G Squared is aligned with a fundamental shift: venture-backed companies stay private longer. As a result, private companies need both primary capital to continue their growth trajectory and transitional capital to provide liquidity to early investors, current and former employees, and other sellers. Positioned at the crux of this liquidity access challenge, G Squared invests in primaries and secondaries, partnering with portfolio companies throughout their lifecycle and using a fundamentally different approach to traditional VCs. We invest in companies that challenge the status quo and have a clear path to superior returns, partnering with world-class entrepreneurs tackling big problems. G Squared funds have invested in household names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify, and in the next generation of disruptors including Auto1 Group, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo.