FirstLook

FirstLook is the only investor community that comes with a monthly box full of products from top, high-growth consumer brands raising capital. Our community of Angels, VCs, and FOs have made 65 direct investments totaling $12M+ in capital. What We Look For ▪Team We like diverse, agile teams who have a questionably delusional passion for changing the world. ▪Product-Market Fit “…you can always feel product-market fit when it’s happening. The customers are buying the product just as fast as you can make it.” -Marc Andreessen ▪Traction Traction is great, but you know what’s better? Understanding the levers a startup can pull to change their business. This speaks volumes to operational IQ. ▪Market Opportunity We like it when founders are well-read and see patterns before everyone else. They’re “skating to where the puck is going.” -Wayne Gretzky ▪Helping Others Philanthropy and sustainability should be cornerstones. If a brand isn’t doing more than returning shareholder value, they’re going in the wrong direction. ▪X-Factor Gravity- you can feel it, you know it’s there, but it’s incredibly hard to describe. Incredible founders have an X-Factor that becomes the gravity to pull everything together.