First Serve Partners

First Serve Partners is a venture capital firm that is made up of a collective of accomplished business leaders, pop-culture influencers, and current/former professional athletes. We invest across sports, media, entertainment, and consumer industries, using our unique perspective and experience in engaging emerging generations - millennials and Gen-Zers - to capitalize on what’s new and what’s next. We are active, hands-on investors providing strategic guidance, relationships, and resources to create value and drive growth.