Ed Baker, Angel Investor

Ed Baker is an entrepreneur, executive, and investor known for his leadership in growth and product strategy across some of the world’s most recognized consumer platforms. He currently serves as Chief Product Officer at WHOOP, where he helps drive the company’s mission to unlock human performance through data-driven insights on recovery, strain, and sleep. Before WHOOP, Ed founded AnyQuestion, served as Chief Growth Officer at WHOOP, and held senior roles at Uber and Facebook, where he was instrumental in scaling user acquisition and engagement globally. His career reflects a deep understanding of network effects, product-led growth, and behavioral design. As an active angel investor, Ed has made over 20 investments in healthtech, AI, and consumer platforms, including Supersapiens, Parallelz, and Elo Health. His portfolio highlights his focus on human performance, wellness innovation, and products that blend technology with everyday impact.