Deirdre Bigley, Angel Investor

I'm the former Chief Marketing Officer of Bloomberg L.P., the leading provider of financial news and information. I am now out on my own, working on the Boards of several stellar companies, advising others, and investing in some promising young companies. But my beliefs have never changed. I believe that strong brands can lead companies through good times and bad. I believe that to be a leader of a brand you have to know it through and through. It's in your gut, it's in your bones, and you feel what's right and wrong. I have had the pleasure of working on many great brands in my career and while the delivery mechanisms have changed over the years, the objective has always been the same: know your audience so well that they want to experience your brand. At Bloomberg, that means using our data and analytical assets to deliver very targeted moments with our audience so they are smarter for having paid attention.