Brand Foundry Ventures

Brand Foundry Ventures (BFV) is a New York and Austin-based venture capital firm founded in 2014 by Andrew Mitchell, a former co-founder and operator who previously built and exited a consumer packaged goods company. The firm focuses exclusively on consumer-facing brands — products people can see, touch, and interact with — deliberately targeting sustainable $250M–$750M outcome brands rather than billion-dollar unicorns. BFV leads Series Seed and Series A financing rounds in innovation-driven companies serving consumers and merchants, with a sector focus spanning e-commerce, consumer technology, food and beverage, fashion, fitness, and health and wellness. The firm operates five funds and has made over 90 investments to date. Typical check sizes range from $500K to $1.5 million, with a sweet spot around $750K. Notable portfolio companies include Warby Parker, Peloton, Harry's, Allbirds, Birchbox, Glossier, Climatic, and Bawi. The firm takes an operator-first approach, working closely with founders on product quality, gross margins, and supply chain fundamentals as core pillars of brand-building.