Bootstrap Advisors

Bootstrap Advisors is a hands-on advisory and venture firm focusing on innovative consumer products. We have experience with developing companies from pre-revenue ideas into profitable businesses. Specifically, we have a great deal of expertise in the following areas: -Testing Demand -Developing a Brand -Sourcing -Selling Online -Retail Distribution -Financial Planning -Strategic Exits Our Process -TEST DEMAND QUICKLY. We believe in testing demand extremely quickly and efficiently. For an early-stage product, we like to use the phrase cheap, fast, and good enough. We go to market fast and we test demand primarily online. -DEVELOP A BRAND. If the demand test succeeds, then we like to heavily invest in the brand and grow demand quickly through sales marketing and retail distribution. We also focus on customer service and product quality to make sure the brand reputation is stellar. -FINANCIAL DISCIPLINE. From day one the goal of a company is to make money and we hold that tenant as sacred. STRATEGIC EXITS. We believe if we can prove demand, develop a strong brand, and show profitability, there will be plenty of buyers willing to purchase this asset. We are not trying to build the next multi-billion dollar company. We are trying to develop a very profitable asset that we can sell for a lucrative profit. Most of the companies that we have been successful starting have been very early-stage in their development. We have a great deal of experience selling online and do much better with low-tech products, that are a clear solution to real problems. We are willing to look at (and offer advice on) any idea you might have, but we do not want to stray too far from our areas of expertise. We are looking for: -Idea Phase: No or little revenue -Tangible Products -Problem Solution/Differentiated Product -Branding Opportunity -Understandable/Low-Tech