Beyond The Game Network

BTG Network is a business network operating in the sports, media, and technology sectors, founded in 2018 and based in Atlanta, Georgia. The firm provides a platform connecting athletes, startups, and business executives, primarily serving the sports, entertainment, and fitness industries. The network offers athletes access to investment opportunities and education, provides startups with capital and strategic support, and gives business executives the chance to offer mentorship, functioning as a multi-sided community rather than a purely one-directional investment fund. With 10 investments to date, its portfolio includes Players' Lounge, which raised a $3.97 million Series A round alongside 529 Ventures, AlleyCorp, and Draper Associates, and Eight Sleep, a sleep technology company backed by a broad syndicate including Samsung NEXT and New York Angels. BTG Network's investment approach leverages its athlete community's personal brands, networks, and credibility to support portfolio companies, reflecting a broader trend of athlete-centered investment platforms bridging the worlds of professional sports and early-stage venture capital.