Athletic Capital

Founded in 2023, our private equity business is focused on investing in Mission Driven, Customer Centric, Financially Strong, Meritocratic companies ranging from Series A to pre-IPO. Our goal is to collaborate with brave entrepreneurs who lead market-leading growth companies within our core focus areas. We partner with the BRAVE to build extraordinary businesses. Investments include Liquid Death, Mike's Hot Honey, and Ryse Supplements.