Alliance Consumer Growth

ACG is a growth equity firm that provides capital, value-added partnership, and industry-specific resources to the most promising emerging consumer and retail brands. ▪ Collaborative, minority growth equity. We enable brand founders and management teams to preside over key decisions and maintain substantial future economic upside, while accessing ACG’s growth capital, guidance and resources. ▪ Brand first. We have a deep understanding of what it takes to build enduring, best-in-class brands. ▪ Partners with integrity. As entrepreneurs ourselves, we understand the importance of being fully aligned with all stakeholders. Our ethics are built into our ethos, meaning we always try to do the right thing for our partners. What We Look For ▪ Potential for true category leadership. We are drawn to brands that are disrupting categories and have the potential to become household names for years to come. ▪ People with passion & purpose. We seek innovative, driven entrepreneurs and management teams that are passionate about creating best-in-class brands. ▪ Proven metrics and momentum. Typically, we invest in companies with annual revenues of at least $5 to $50+ million. Beyond financial metrics, we look for brands with extraordinary products and raving fans.