12/12 Ventures

12/12 Ventures is a cannabis-focused venture capital fund that prioritizes globally scalable brands, businesses, and technologies. We maintain a strategic partnership with the world's leading cannabis brand, Cookies, and seek to identify (and invest in) companies with communities of passionate followers. We partner with scalable cannabis companies that build trusted brands. The name "12/12" draws its inspiration from the flowering phase of a cannabis plant's life, where it receives 12 hours of light followed by 12 hours of darkness, similar to the concept of "24/7." This patient and disciplined process of growth mirrors our approach to creating value. In our capital deployment, we also apply the same disciplined and patient approach, allowing us to nurture and support investments for optimal long-term growth and success.