Hiddin

Hiddin™ is a revolutionary pet products company that is re-imagining pet gates, crates, feeding bowls and more into modern pieces that seamlessly blend into your home. Our products are made in the US with the highest quality clear lucite so they are hidden in plain sight. 

In our first year, 2022, we did a whopping 1.7M in gross sales with a net income of $110,000 and are projecting 2.2M with a net income of $150,000 in 2023. Based off our sales and the responses from our customers, it is clear that in this 2 billion pet industry, there is a need for new, modern alternatives to unattractive pet accessories, allowing us cross appeal between pet and home decor markets.
Link to pitch: https://docs.google.com/presentation/d/1OJD2-4GwYnpmdizlsOzln6M3cZXT1dsSkeCw-KdJEBs/edit?usp=sharing

All of our best selling products are either patent approved or patent pending. We currently sell our products on our eCommerce site www.shophiddin.com and also major retailers such as Chewy, Petco, Wayfair, Neiman Marcus, Saks, Bloomingdales, TJX.com, The Container Store and many more to come. Our site, https://shophiddin.com/ is SEO managed by an incredible outside firm and has experienced great keyword and google page success. 

We are seeking 1M for inventory, marketing and staffing. Our main initiative would be to start producing abroad to grow our current margin of 45% and to expand our small but mighty team of 3.