3 phase agritourism destination in Missouri, with a pet resort, equine Air BnB and organic Elderberry and sunflower farm. I'm starting a new life after the death of my husband and want to do things right from the start so it's set up to succeed. The first phase of the project will be dog boarding
•Whitegate Pet Lodge will be the premier pet resort and day care in the area. We’ll offer awesome amenities and extra-warm hospitality to our pet guests.
•We will be our guests “home away from home”, including pet caretakers that will love your pet as much as you do.
•Our owners are lifelong animal lovers with long histories of commitment and service to animals. We care about our animal community.
•The Boarding, Daycare, Grooming, and Training Business is large, increasingly upscale, and growing
•96 mm dogs in U.S.
•109 mm cats in U.S.
•$ 10 Billion spending on boarding / daycare, etc.
•Existing area pet facilities do not adequately meet these consumer trends for premium quality boarding and daycare
•We have found an outstanding location for a premium quality facility in Macon, Missouri
•We have put together a 1st class team to develop the business plan and facility
•
Our Total Capital budget is $1,258,000 .
We are looking to finance the business as follows:
---Owner Equity
---Crowdfunding/Angel Investors
---SBA
---7(a) Loan
---Operating line of credit
We’re moving fast, looking to open by September 1, 2024
•Pet boarding expenditures in the U.S. dropped by 24.2% in 2020 due to the COVID-19 pandemic. Americans were forced to work from home and dramatically limit business and leisure travel. As states reopened, there was a greater need for pet kennels/boarding in 2021.
•A boost in the dog and cat populations during the pandemic led to more pets needing overnight or daycare services over the next few years.
•Since their pets are like their children, consumers want the best products and services for them, whether it is food, medicine, toys, grooming, or boarding We Put Together an Experienced Team to Achieve Our Vision:
Consultants:“Best in Show” Consulting (founders of award winning “Ruffin’ It Resort”) Has helped establish facilities across the U.S.Contractors and Land Development: David Bergmann Construction, JT Holman Enterprises, Anabel Recycling, Mid-Mark Industries, Stone Mountain Pet Products,
Our Ease of Access and Proximity to two major Highways, Business Cultural and Shopping Attractions, Will Also Be An Advantage
The floor Plan Will Be Developed With Industry “Best Practices” For Layout, Space Planning and Materials
•3600 sq. ft. under roof
•15,000sq. ft. of fenced exterior play areas with custom K9 turf
•Deluxe dog suites, many with connecting outdoor patios to serve a capacity of 40 dogs
•1 outdoor pool for dogs and sensory pad
•30 fenced acres for off leash play and exploration for dogs and their family
•1 large indoor play yard, with paw friendly flooring
•Dog Pampering (grooming) area Business Practices Will Be Built On Providing Superior Customer Service To Each Pet And Their Parent(s) ---Comprehensive Training for Caretakers
---Web cams in all play parks
---On-site grooming !!
---Full facility” tours provided all day
---Structured Playtime and Activities
---Daycare 5 days a week
---Emergency Pet Hospital within 3 miles
A Strong Marketing Plan Will Be In Place To Ensure High Awareness Of Our Location And Benefits
•$ 8,500 budgeted for Pre-Opening Marketing; over $ 27,000 cumulatively by end of first year of business.
•Advertising
•Regional mass media (KRES radio group, newspapers like the HomePress, Moberly Monitor Index and Kirksville Daily Express
•Billboards
•Vehicle Wraps / Magnets
•Internet
•Google
•Link Building to other dog related sites
•Social Media Marketing
•Facebook
•Instagram
•Pinterest
•Twitter
•YouTube There Are Many Great Opportunities To Promote Our Advantages
•PROMOTIONAL EVENTS
•Pre-Opening Event / Grand Opening Event
•Fundraisers for 4H and FFA, and Local Animal Rescue Groups
•Theme Events/Parties
•Special offers for area business employees
•Mail / Targeted Marketing
•Pass out flyers at dog parks, shows & town activities
•Nearby hotels, condos and pet friendly apartment complexes
•Distribution of posters in local Veterinary Offices, Restaurants, YMCA’ s
•Publicity
•TV / News press releases for opening, events and tie-ins
•Chamber of Commerce / other civic tie-ins
•Building Signage / local billboard / Employee Uniforms, etc The second tier or phase of the project is offering an equine AirBnB where traveling equestrians can bring their horses to clean, spacious stalls each with individual 5 acre pastures, while the weary traveler has the choice of parking their truck/trailer/camper at a full hookup private spot close to their horses or a luxurious king size cabin with lots of amenities including fresh, hot meals, large soaker hot tub in each ensuite, panoramic views, and access to fishing, hunting, trail rides or transportation to local attractions like Maples Reperatory Theatre, Long Branch Lake State Park, and The Pear Tree Restaurant and Kitchen. The cabin also boasts a large vaulted great room with massive stone fireplace, ceiling height windows, and outdoor spaces for dining, relaxing, playing games or just visiting around the fire. The third phase of the project will be a flower farming destination as an event venue amongst the different areas filled according to season such as Peonies in the Spring, Elderberry bushes in summer, and sunflowers in the fall. The flowers/fruit will also serve as a cash crop through local You-Pick events as well as online marketing subscription programs. There is a nationwide demand for the elderberry and it's products for their health benefits as well as flavor.
