Waxing The City

Seeking funding to expand and scale a growing wax salon startup.

Waxing the City is a professional waxing studio specializing in high-quality hair removal services for men and women, offering expert care in a clean, comfortable environment. With two locations now open, we are dedicated to delivering exceptional results and building confidence for every client.

Waxing the City is a luxury waxing studio specializing in high-quality hair removal services for both men and women. The mission is to provide a comfortable and professional waxing experience while emphasizing hygiene, efficiency, and expert technique. We cater to a broad range of customers, from first-time waxers to seasoned clients who prioritize self-care and grooming.

I own and operate two Waxing the City locations as a franchisee, the second studio opened on February 28, 2025. Both studios follow a proven business model that combines exceptional service, high-quality products, and strong customer loyalty.

Business Model

Waxing the City operates on a membership-based and service-based model, generating revenue from both recurring memberships and one-time services.

  • Membership Model: 
    • Clients can subscribe to a monthly membership with discounted waxing services and retail.
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    • This model generates a steady income stream and encourages client retention.
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  • Service-Based Revenue: 
    • We offer a full menu of waxing services, including facial, body, and Brazilian waxing.
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    • Pricing varies based on service type, with premium pricing for specialized treatments.
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  • Retail Sales: 
    • We sell aftercare products, including exfoliating scrubs, ingrown hair serums, and skin-nourishing products.
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    • Retail sales contribute an additional revenue stream.
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  • Promotions & Partnerships: 
    • We collaborate with local apartment complexes to offer exclusive discounts to new residents.
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    • Referral programs encourage existing clients to bring in new customers by offering a $20 credit for any referred clients.
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Target Customers

Our primary customers include:

  • Women and men seek professional, long-lasting hair removal for aesthetic, hygiene, or convenience.
  • Busy professionals who prioritize efficiency and high-quality service.
  • Athletes and fitness enthusiasts who require regular grooming.
  • Individuals preparing for special occasions such as weddings, vacations, or photoshoots.
Competitive Advantage

Waxing the City differentiates itself from competitors through:

  • Highly trained estheticians with specialized waxing certifications.
  • Premium hard and soft waxes are designed for different skin types and sensitivities.
  • Sanitary, comfortable, and fun environment with strict hygiene protocols.
  • Loyalty programs and memberships to enhance customer retention.
Team & Leadership

  • I own and operate both locations, managing business operations, staffing, marketing, and financial planning.
  • Each location employs licensed aestheticians who specialize in waxing.
Expansion & Growth Plans

  • Increase Membership Sales: Focus on growing recurring revenue through memberships.
  • Enhance Marketing Efforts: Invest in digital marketing, local influence partnerships, and social media content.
  • Build Community & Support System: Expand collaborations with local businesses, gyms, and salons for cross-promotions.
  • Potential Future Expansion: Explore opening additional locations or launching a mobile waxing service.
Waxing the City is a growing business with a strong foundation, loyal clientele, and expansion opportunities. The combination of professional expertise, a membership model, and high customer service standards positions the brand for long-term success.

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