Waxing the City is a professional waxing studio specializing in high-quality hair removal services for men and women, offering expert care in a clean, comfortable environment. With two locations now open, we are dedicated to delivering exceptional results and building confidence for every client.
Waxing the City is a luxury waxing studio specializing in high-quality hair removal services for both men and women. The mission is to provide a comfortable and professional waxing experience while emphasizing hygiene, efficiency, and expert technique. We cater to a broad range of customers, from first-time waxers to seasoned clients who prioritize self-care and grooming.
I own and operate two Waxing the City locations as a franchisee, the second studio opened on February 28, 2025. Both studios follow a proven business model that combines exceptional service, high-quality products, and strong customer loyalty.
Business Model
Waxing the City operates on a membership-based and service-based model, generating revenue from both recurring memberships and one-time services.
- Membership Model:
- Clients can subscribe to a monthly membership with discounted waxing services and retail.
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- This model generates a steady income stream and encourages client retention.
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- Service-Based Revenue:
- We offer a full menu of waxing services, including facial, body, and Brazilian waxing.
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- Pricing varies based on service type, with premium pricing for specialized treatments.
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- Retail Sales:
- We sell aftercare products, including exfoliating scrubs, ingrown hair serums, and skin-nourishing products.
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- Retail sales contribute an additional revenue stream.
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- Promotions & Partnerships:
- We collaborate with local apartment complexes to offer exclusive discounts to new residents.
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- Referral programs encourage existing clients to bring in new customers by offering a $20 credit for any referred clients.
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Target Customers
Our primary customers include:
- Women and men seek professional, long-lasting hair removal for aesthetic, hygiene, or convenience.
- Busy professionals who prioritize efficiency and high-quality service.
- Athletes and fitness enthusiasts who require regular grooming.
- Individuals preparing for special occasions such as weddings, vacations, or photoshoots.
Competitive Advantage
Waxing the City differentiates itself from competitors through:
- Highly trained estheticians with specialized waxing certifications.
- Premium hard and soft waxes are designed for different skin types and sensitivities.
- Sanitary, comfortable, and fun environment with strict hygiene protocols.
- Loyalty programs and memberships to enhance customer retention.
Team & Leadership
- I own and operate both locations, managing business operations, staffing, marketing, and financial planning.
- Each location employs licensed aestheticians who specialize in waxing.
Expansion & Growth Plans
- Increase Membership Sales: Focus on growing recurring revenue through memberships.
- Enhance Marketing Efforts: Invest in digital marketing, local influence partnerships, and social media content.
- Build Community & Support System: Expand collaborations with local businesses, gyms, and salons for cross-promotions.
- Potential Future Expansion: Explore opening additional locations or launching a mobile waxing service.
Waxing the City is a growing business with a strong foundation, loyal clientele, and expansion opportunities. The combination of professional expertise, a membership model, and high customer service standards positions the brand for long-term success.
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