Our journey began in mid-2021, focusing on green insulation but quickly identifying a significant market gap in retrofits, particularly in soundproofing. We made a swift shift that propelled us forward, and we've been successfully delivering thermal and soundproofing retrofit services throughout the greater city of Toronto since April 2022.
Our marketplace for home retrofitting aims to bring comfort to people fast as people's need for comfort has increased. Homeowners want to create home offices, make passive income for renters, or create a serene space to enjoy. It's no longer considered a luxury but a necessity, as the pandemic has transformed how people live, work and use their homes differently now. The pandemic created a different buying pattern and accelerated home renovation demand.
Despite the pandemic, we were able to bring an innovative approach to the home renovation industry. This is especially true in retrofitting, as we can provide a service without drywall removal as specialized thermal and sound insulators, improving customers' quality of life by giving them optimal comfort and leaving hundreds of customers satisfied.
Our innovative approach, while capitalizing on the growing market, we've also streamlined our estimation process to provide accurate and quick estimates to clients over the phone or via video calls for those few jobs with added complexities. We use mathematical equations, custom worksheets, and specialized knowledge from our years of experience in the construction industry prior to opening Warm Cozy Cozy.
In a nutshell, we drill holes in the drywall and then pneumatically pump cellulose insulation inside the cavities at 4lb of density per cubic foot. This machine application of insulation is far superior for thermal and soundproofing compared to the popular traditional method of installing mineral wool or fibreglass, which takes way longer as you have to remove the existing drywall for installation. On average, we can Dense-Fill 500 sq. ft. in a day (see website for more details at
www.warmcozycozy.com)
That's not all! The product we use,
Cellulose insulation, is the greenest of green insulation. Therefore, on our thermal side, we offer eco-friendly, sustainable services and specialize in passive home new construction: Dense-fill wall insulation, attic blown-in insulation, attic insulation removal, and dense-pack insulation for new builds are among our top thermal services.
On the soundproofing side, which has the greatest market gap and greatest potential, we do mostly the "Dense-fill" for walls, ceilings, and floors in residential and commercial properties.
We have grown as a company and learned quickly that for proper soundproofing, we needed to become experts. Therefore, we have become an acoustical contractor that also offers a wide variety of other acoustic products for advanced soundproofing.
Noise pollution is a real disturbance that can prevent you from working, sleeping, or enjoying life. Soundproofing has always been a need for people, but the government has been slow to push the building code to make it a requirement. There was a big shift in 2015, and even bigger ones were established more recently during the pandemic in 2020 and 2022. Soundproofing is important to people who have voiced their complaints over the decades and are finally being heard.
Soundproofing is needed everywhere, from institutional buildings like schools, public buildings, and churches to residential. Multi-unit residential buildings (MURBs), apartment complexes, commercial units, office buildings, home offices, people living close to train lines or airports, and traffic noise are all examples of our daily requests. In some industries, confidentiality is mandatory by law, such as law offices, mental health offices, or health in general. You can find acoustic engineers easily, but finding a qualified acoustic contractor is another story, and this is where the market gap is.
We want to franchise Warm Cozy Cozy, split the brand, and create Inaudible, focusing only on soundproofing. One franchise is for eco-insulation services, Warm Cozy Cozy, and the other is for soundproofing acoustical contracting services, Inaudible. But it all starts by building the tech behind the company, as we want to build the technology first that brings ease to customers within these two service categories and delivers the leads to our franchisees.
In short, we would be a
home improvement tech company that handles the marketing sales and business aspects for the service provider "Franchisee," who will focus on delivering the service similarly to Uber Eats; we are a hybrid between aggregator tech and franchise models. We are a team of 2 looking for advice and investment to grow the franchise across North America rapidly. Soundproofing is an industry that produces 17B in the US, and thermal insulation is 12B in the US.
In the future, we plan to create other revenue streams for the company in manufacturing, starting with cellulose insulation and eventually all the materials the franchise partners will need. Also, growing hemp, with paper projected to become scarce, hemp is an ideal alternative as it matures quickly in just three months. Aside from consuming 10x more carbon than trees, it could be used to sell carbon credits to the energy sector, adding another revenue stream. Thirdly, launching our own research and development (R&D) for future green insulation and sound-absorbing products.