Donason Hendrickson
Founder & CEO
Vytality
800 31st street
Tuscaloosa AL 35401]
[email protected] 4704833401
11/26/2024
Dear Investor,
I hope this letter finds you well. My name is Donason Hendrickson, and I am the founder and CEO of Vytality
, an emerging brand in the thriving health and wellness industry. With a clear mission to revolutionize personal well-being, Vytality is positioned to become a major competitor to established brands like AG1, Organifi and Vital Proteins, offering innovative, science-backed products that meet the demands of today’s health-conscious consumers.
Please Note: Vytality is currently in the early stages of development and has not yet launched. We are in the process of finalizing our product concept, setting up the necessary infrastructure, and establishing key business components such as our website and LLC. As we work diligently to bring this vision to life, we are focused on laying a strong foundation to ensure long-term success in the health and wellness industry.
The health and wellness market are experiencing unprecedented growth, projected to surpass $7 trillion globally by 2025. This trend reflects a growing consumer focus on preventive health and holistic solutions. Vytality is poised to seize this opportunity by delivering premium products that prioritize quality, transparency, and efficacy.
To bring this vision to life, I am seeking a $500,000 investment in exchange for 25% equity in Vytality. These funds will be strategically allocated to:
• Product Production: Scaling our manufacturing.
• Marketing: Building brand awareness through digital campaigns, influencer partnerships, and social media strategies to position Vytality as a trusted name in wellness.
• Distribution: Establishing an efficient supply chain to ensure seamless delivery to customers and retail partners.
Vytality’s unique approach focuses on high
lighting a differentiator, e.g., “formulations backed by science, sustainable practices, and a deep commitment to customer satisfaction”. Our initial product line, which includes Super Greens, has been designed to stand out in a competitive market, attracting a loyal and growing audience.
With your investment and expertise, Vytality will not only compete but thrive in a space dominated by established players. This partnership represents an opportunity to be part of a brand that aims to define the future of wellness while delivering significant financial returns.
I would love the opportunity to discuss this investment further and share our business plan, financial projections, and strategic vision. Please let me know a convenient time to connect.
Thank you for considering this exciting opportunity to invest in Vytality at such a pivotal moment. Together, we can create a brand that transforms lives and reshapes the health and wellness industry.
Vytality Business Plan:
Executive Summary
Vytality is a premium health and wellness brand specializing in super greens supplements. The brand differentiates itself by offering a clinically formulated blend of the most potent, science-backed ingredients to support overall health, energy, and immunity. With a growing market for super greens and a robust digital marketing strategy, Vytality aims to capture a significant share of the $15 billion global functional foods market.
Business Objectives
1. Launch a flagship super greens product within 3 months.
2. Achieve $1M in revenue within the first 12 months.
3. Establish Vytality as a trusted, premium brand in the wellness space.
Market Opportunity
• Global Health Trends: Rising consumer focus on wellness and immunity post-pandemic.
• Market Size: The global super greens market is growing at a CAGR of 8%, expected to exceed $2.2 billion by 2030.
• Competitors: AG1, Organifi, Bloom Greens. Vytality’s unique formula and pricing will create a competitive edge.
Competitive Advantage
1. Unique Formulation: Includes adaptogens, prebiotics, probiotics, and premium super greens.
2. Transparency: 100% organic, non-GMO, and third-party lab tested.
3. Community Focus: Target Millennials and Gen Z via authentic influencer partnerships and UGC.
Revenue Model
• Direct-to-Consumer (DTC): Through a Shopify store and subscription model.
• Marketplace Sales: Expand to Amazon within 6 months.
• Recurring Revenue: Leverage subscriptions with a 30% discount incentive.
Funding Requirements
• Total funding needed: $500,000
• Funds will be allocated to product development, branding, marketing, inventory, and operational setup.
Use of Funds
Category Allocation
Product Development $100,000
Branding & Packaging $50,000
Marketing & Advertising $200,000
Inventory & Fulfillment $100,000
Operational Costs & Reserve $50,000
Projected Milestones
1. Month 3: Launch product and achieve $100,000 in revenue.
2. Month 6: Reach 5,000 monthly customers and secure $500,000 in revenue.
3. Month 12: Expand product line and achieve $1M in revenue.
Month-by-Month Budget Plan
Months 1-3: Product Development & Pre-Launch
• Product Formulation & Testing: $40,000
• Certifications (Organic, Non-GMO): $10,000
• Initial Inventory (5,000 units): $50,000
• Branding & Packaging Design: $30,000
• E-commerce Setup: $10,000
Total: $140,000
Months 4-6: Launch & Marketing Blitz
• Digital Advertising (Google, TikTok, Instagram): $60,000
• Influencer Marketing & UGC: $20,000
• Social Media Management: $10,000
• Fulfillment & Shipping Setup: $20,000
• Amazon Marketplace Setup: $10,000
Total: $120,000
Months 7-9: Scaling & Retention
• Restocking Inventory: $50,000
• Marketing Expansion (Pinterest, YouTube): $50,000
• Subscription Incentives (Discounts, Gifts): $10,000
• Customer Retention Programs (CRM, Email Marketing): $10,000
Total: $120,000
Months 10-12: New Product Launch & Expansion
• R&D for New Product (e.g., Collagen Greens): $20,000
• Restocking Inventory: $30,000
• Event Sponsorships & PR Campaigns: $20,000
• Scaling Digital Ads: $50,000
Total: $120,000
Cumulative Spend Breakdown
Category Amount
Product Development $100,000
Branding & Packaging $50,000
Marketing & Advertising $200,000
Inventory & Fulfillment $100,000
Operational Costs & Reserve $50,000
Outcome Goals
1. Product Traction: 20,000+ units sold within Year 1.
2. Brand Visibility: Establish Vytality as a trusted brand across social platforms and e-commerce.
3. Revenue: Achieve $1M annual revenue with a 30% profit margin.