Company Overview:
Voigt & Associates, LLC is a woman and veteran owned company offering Real Estate Transaction Coordination (TC) services to real estate agents in 11 states. Our current client list includes over 475 real estate agents representing 130+ brokerages and is growing daily. Voigt & Associates was founded in 2017 by long-time real estate professional Brittany Voigt and project management professional Robert Voigt. We provide a solution for the most stressful problem agents have – time management. Our services allow real estate agents to retrieve approx. 16 hours per real estate transaction, freeing up their time for prospecting to grow their businesses. We have extensive and extremely well executed systems and procedures in place to ensure each agent receives the same experience each and every time they entrust us with a transaction; these processes have been developed over hundreds of hours and are refined on a monthly basis. Our clients enjoy diamond level service, but our behind-the-scenes work is broken down deeply to allow for low skill employees and contractors to complete the tasks.
Our business model allows for strong profit margins, with low overhead, low worker hourly rates, and no needed brick-and-mortar office space. We will be raising our prices at the beginning of the year, but currently charge $275 per closed transaction. We currently only retain TCs located in the United States – we may eventually hire offshores help for data entry and other non-customer facing tasks. Our market research has shown 97% of real estate agents prefer their TC to be located in the United States and 92% would not work with a TC that was located overseas.
Current revenues are approximately $80,000 per quarter, increasing 26.5% per quarter.
Our goal is to be a nationwide provider, assisting real estate agents in all 50 states plus the District of Columbia.
Product Offering – What is Transaction Coordination?:
Transaction Coordination involves managing each step of the real estate contract from the time the buyer and seller enter into a contract until the sale officially closes at the title company or closing attorney’s office. We manage everything except for liability-sensitive items – we do not negotiate or handle licensed tasks. Our model allows us to avoid unnecessary risk – we only provide unlicensed real estate assistance support. Tasks include: ordering inspections, managing communications, obtaining utility information, uploading documents, tracking loan and appraisal, coordinating closings, etc.
Growth Opportunities:
• New States
o We currently only serve 11 of the 50 United States. There is tremendous opportunity in each of the other states – we are currently gearing up to hit California and Texas, which are the 2 states that will introduce the most revenue into our stream. Other states of immediate interest include Missouri, Illinois, Washington, and Indiana. Again, our goal is to be a nationwide provider.
• New Brokerages in Current States
o Many of our current brokerage clients either promote us as their “preferred vendor” or require their agents to use us. They often even pay our fee themselves rather than passing it along to their agents. These brokerages require fairly low level marketing and sales to convert and reap hire returns. Each state has hundreds of brokerages and at current we only hold a small percentage as current clients.
• New Agents in Current States
o There are approximately 1.5 million real estate agents currently licensed in the United States. Even if only 40% of them are actively working a deal at any given time, that is still tremendous opportunity for our company. We aim to scale our marketing and sales efforts to ensure each real estate agent has been presented with our offerings and that the top 20% are put into our sales pipeline for conversion or dismissal.
Future Vision:
Our vision is to become the primary Transaction Coordination service provider in the United States. At current, most Transaction Coordination providers are either one-man shops or small companies that focus on one to three states. The only other company doing something similar to ours is Transactly, a publicly traded company. Our market research shows most agents (that currently use a TC), when presented with an option that offered better service, no offshore TCs, and better systems, would leave their current provider. We aim to further scale our current marketing and sales processes to reach all real estate agents and brokerages in the country. Our current systems will allow for this to scale when appropriate funding is injected into the system. We additionally plan to transfer our TC systems and processes into a proprietary software system that we will build out. This system may eventually be licensed to real estate teams that would work under our direction, but without us needing to provide a TC.
Leadership Team:
• CEO – Brittany Voigt
o Brittany Voigt is a highly experienced real estate professional with over 16 years in the real estate business. Brittany has worked as a solo agent, as part of a team, owned her own real estate brokerage, and worked as a real estate assistant. Her extensive experience has given her great insight into the inner workings of all aspects of the industry. She has been witness to the recession in the 2000s and has watched as the industry has moved from primarily brick-and-mortar with low technology to current day (high tech, low touch).
• COO – Robert Voigt
o Robert Voigt is a seasoned project management professional and business entrepreneur with over a decade of experience in assisting companies with projects and growth. He is a published author, Army veteran, Project Management Professional (PMP) and has managed an extensive list of multi-million dollar endeavors, including government contracts.
The Ask
Voigt & Associates, LLC is seeking a $100,000 investment to build out proprietary software, scale our marketing efforts, and hire additional staff.
• Proprietary Software
o Building out our own software will allow us to further refine and perfect our systems, lower our overhead costs, and take control of our systems. We currently use a third party system called “Open to Close” to manage our transactions. The software houses all of our email templates, task lists, and contacts. Bringing it in-house will not only cut out the monthly cost, but will also give us full control over it. If the third party provider shut down, it would cause major upheaval, plus they currently have access to all our data. Our new software will function similarly to the current software, but will be developed specifically to our processes. It will also have an email marketing section built in, allowing us to further expand our marketing efforts. The average quote to build out our complete system has come in at approximately $45,000.
• Marketing
o Our major source of new clients comes from email marketing. We currently utilize Sendy via an AWS server. This server limits the number of emails we can send daily. Having our own email marketing system will allow us to send unlimited emails and will allow us to greatly expand our reach. We need to purchase new email databases and will need funds to procure a dozen or so new pieces of copy to email out. We anticipate needing approximately $8,000 for new emails databases, copy, and related.
• Staff
o With the additional new work will come the need for new staff. Our systems and processes are broken down to the granule level, allowing us to hire contractors with minimal real estate experience and a high school education. We anticipate the need for 3 new TCs, each costing approx. $27,000 per year. Staff will be hired as needed based on growth.
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