Vine 32 Wine & Graze Bar

Vine 32 is redefining the way people experience wine. As a cutting-edge, self-serve wine bar paired with a thoughtfully curated grazing menu, we offer a bold, moody, and immersive atmosphere—think rich leathers and velvets, jewel tones, limelight, and edgy sophistication. With soft seating and intimate vignettes designed for cozy conversations, Vine 32 blends luxury with approachability in a way that resonates with today’s evolving wine drinker.

Expansion to Portsmouth, NH – Scaling a Proven Concept

With 36 months of success in Bedford, NH, and a rapidly growing, loyal customer base, Vine 32 has proven itself as a highly scalable and in-demand hospitality concept. We are now bringing this elevated, high-tech experience to downtown Portsmouth—an energetic lifestyle destination with strong foot traffic, high-income professionals, and a built-in audience of wine lovers.

Our new location will feature: 32+ self-serve wine taps with seamless POS integration Private events space to drive high-margin bookings Outdoor seating for an elevated guest experience Enhanced technology & design upgrades to refine the Vine 32 experience

The Evolving Wine Drinker – A Market Ready for Disruption The wine industry is changing. Consumers today crave experiential, interactive, and discovery-driven drinking experiences—where they can explore at their own pace, taste before committing, and engage in a social, yet elevated setting. The days of stuffy wine bars are over. The Vine 32 model meets this demand head-on, blending technology, hospitality, and curated offerings into an engaging, modern, and scalable concept that caters to this new generation of wine drinkers.

Prime Market Positioning Portsmouth, located in Rockingham County (New Hampshire’s wealthiest county), attracts affluent residents, professionals, and high-spending tourists—making it the perfect market for a premium yet approachable wine concept. Vine 32’s location in Market Square on Congress Street offers high visibility, strong foot traffic, and close proximity to boutique retail and dining. The space features mahogany trim, brick arches, and expansive glass storefront windows, creating an inviting and sophisticated ambiance.

Leadership & Expertise Vine 32 is led by husband-and-wife duo, Tom and Leah Bellemore, whose deep expertise in hospitality, branding, and operations has fueled the brand’s rapid success.

Leah Bellemore, Co-Founder & Chief Brand Officer – A marketing powerhouse with nearly 20 years of experience in hospitality branding, Leah has established Vine 32 as New Hampshire’s first self-pour wine bar, setting the foundation for a multi-location growth strategy. Tom Bellemore, Co-Founder & Operations Lead – The backbone of Vine 32’s customer experience, Tom ensures seamless execution and operational excellence. Genevieve Wolfe, Wine Director (WSET Level 4) – A top-tier wine expert who curates a world-class wine program, ensuring our offerings remain exceptional and education-driven.

Why Now?

The success of Vine 32 in Bedford has solidified our model. The demand is there, the market is ready, and the expansion strategy is in motion. With a prime location, a refined brand, and a hospitality model built for scalability, we are poised to capture market share in Bedford, Portsmouth and beyond.

🔥 Let’s build something extraordinary—together.