Vine 32 is redefining the way people experience wine. As a cutting-edge, self-serve wine bar paired with a thoughtfully curated grazing menu, we offer a bold, moody, and immersive atmosphere—think rich leathers and velvets, jewel tones, limelight, and edgy sophistication. With soft seating and intimate vignettes designed for cozy conversations, Vine 32 blends luxury with approachability in a way that resonates with today’s evolving wine drinker.
Expansion to Burlington, MA – Scaling a Proven Concept
With 36 months of success in Bedford, NH, and a rapidly growing, loyal customer base, Vine 32 has proven itself as a highly scalable and in-demand hospitality concept. We are now bringing this elevated, high-tech experience to Burlington’s bustling 3rd Ave—an energetic lifestyle destination with strong foot traffic, high-income professionals, and a built-in audience of wine lovers.
Our new Burlington location will feature:
48+ self-serve wine taps with seamless POS integration
Private events space to drive high-margin bookings
Outdoor seating for an elevated guest experience
Enhanced technology & design upgrades to refine the Vine 32 experience
The Evolving Wine Drinker – A Market Ready for Disruption
The wine industry is changing. Consumers today crave experiential, interactive, and discovery-driven drinking experiences—where they can explore at their own pace, taste before committing, and engage in a social, yet elevated setting. The days of stuffy wine bars are over. The Vine 32 model meets this demand head-on, blending technology, hospitality, and curated offerings into an engaging, modern, and scalable concept that caters to this new generation of wine drinkers.
Prime Market Positioning
Burlington, MA—With a 202,000 daytime population in a 5-mile radius, high-end boutique hotels, residential units, and office spaces, our target market is primed for Vine 32. The Nordblom partnership at 3rd Ave provides premium visibility in a thriving lifestyle hub, surrounded by complementary dining and retail destinations.
Leadership & Expertise
Vine 32 is led by husband-and-wife duo, Tom and Leah Bellemore, whose deep expertise in hospitality, branding, and operations has fueled the brand’s rapid success.
- Leah Bellemore, Co-Founder & Chief Brand Officer – A marketing powerhouse with nearly 20 years of experience in hospitality branding, Leah has established Vine 32 as New Hampshire’s first self-pour wine bar, setting the foundation for a multi-location growth strategy.
- Tom Bellemore, Co-Founder & Operations Lead – The backbone of Vine 32’s customer experience, Tom ensures seamless execution and operational excellence.
- Genevieve Wolfe, Wine Director (WSET Level 4) – A top-tier wine expert who curates a world-class wine program, ensuring our offerings remain exceptional and education-driven.
Investment Opportunity
Seeking $650,000 in equity investment to fuel this expansion. Our pitch deck, financial projections, and business model are ready for review. Investors will be joining a proven, high-growth hospitality brand with a cutting-edge, first-mover advantage in the experiential wine space.
Funds will be allocated toward:
✔️ Buildout & design enhancements
✔️ Technology & wine system upgrades
✔️ Hiring & staff training
✔️ Strategic marketing initiatives
Why Now?
The success of Vine 32 in Bedford has solidified our model. The demand is there, the market is ready, and the expansion strategy is in motion. With a prime location, a refined brand, and a hospitality model built for scalability, we are poised to capture market share in Burlington and beyond.
🔥 Let’s build something extraordinary—together.
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