Vertias PHR brings to market a comprehensive personal health record. Through our application, a consumer has individual control over their entire medical record. The company is led by founder and CEO John Martin. John's career in healthcare spans more than 35 years. Through his work with hospitals and providers, as well as his consulting work in healthcare, he understands the need for a single comprehensive medical record to aid in clinical decision making. With VeritasPHR, the patient is now in control of what medical information is shared and with whom.
Customers:
Our target market is benefit advisory firms who provide third party administration and account service only services to self-insured employers. According to a 2022 report to Congress, as of 2019 46% of all group health plans nationwide are self-insured.
Business Model:
We employ a business-to-business sales model. We charge for our platform on a per-member-per-year basis. The cost of our platform is less than 0.04% of the average monthly health insurance premium. The cost may be passed through to the employer, making our platform no cost for our benefit advisory clients.
Products:
The VeritasPHR product is agnostic with respect to health system, hospital, provider, and/or commercial electronic health record. With the comprehensive personal health record, personal health information is made available through a mobile friendly web interface. VeritasPHR brings the following products to market:
- Care Management Portal: Provides benefit advisory firms with access to a patients complete medical record to streamline the efficiency with which care management decisions are made and to help reduce unnecessary tests and cost of care
- Population Health Portal: Provides employers (the customer of benefit advisory firms) with a portal from which key metrics within their employee population may be viewed and analyzed.
- Comprehensive Personal Health Record: Provides patients (employees covered by benefit advisory firm products) with a platform from which they can decide which records to share and with which provider(s) at their discretion
Team:
John Martin - Chief Executive Officer: John is a graduate of the Indiana University Kelley School of Business and is the former chief executive officer of OrthoIndy where he was responsible for developing their 42 bed, 10 OR facility as well as their overall growth and partnership strategy. As a 35-year veteran of healthcare, he understands the need for wisely deployed technology to promote efficiency in the delivery of clinical care.
Pete Plamann - Chief Growth Officer: Pete is a former senior executive at UnitedHealthcare. During his 15-year tenure at UnitedHealthcare, he was directly responsible for $15B in P&L. Pete has a bachelors degree from the University of Wisconsin.
Ethan Koshnick - Chief Financial Officer: Ethan holds a bachelor of science degree from Taylor University and is a licensed Lean Six Sigma Black Belt. He created and led the business intelligence division at a 315-bed hospital in Indianapolis, IN. His efforts helped that hospital realize the best financial performance in the hospital’s history.
Theodore Hanley, MD - Chief Medical Officer: Ted is a board-certified anesthesiologist who has led the anesthesia services of several hospitals in New York and Florida. He also founded and ran an anesthesia practice which provided anesthesia services to these hospitals. He is experienced in working with hospitals to develop, implement, and execute strategic plans.
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