Varsity Icons

Varsity Icons is a novel and ambitious venture dedicated to creating sports figures of both current and former college athletes. Our products serve as a tangible tribute to the talent, commitment, and achievements of these athletes, immortalizing their collegiate careers in collectible form. As sports enthusiasts and dedicated collectors ourselves, we understand the sentimental and monetary value of sports collectibles, and aim to produce high-quality, detailed figures that fans will treasure for years to come. Headed by Steven DeWitt, our team is committed to bringing former iconic college athletes back to life through sports collectibles and establishing current college athletes. Our founder has been an avid sports collector for over three decades, bringing personal passion and a deep understanding of the collector's perspective to the business. Despite the lack of experience in this sector, the long-standing appreciation and enthusiasm for sports memorabilia provide a solid foundation for the company. Based in Fort Worth, TX, Varsity Icons is targeting cities with a strong NCAA Division 1 college or university presence. Our aim is to tap into the fervor of collegiate sports in these cities, providing fans and collectors with figures that celebrate their favorite local athletes. We understand the attachment fans have to their local teams and athletes, and we aim to honor and highlight this relationship with our products.

Our mission is to become the exclusive producer of sports figures of current and former college athletes. We aim to provide fans and collectors with high-quality, expertly crafted figures that authentically represent their favorite athletes, fostering a closer connection between fans and athletes and celebrating the world of college sports. Our vision is to establish Varsity Icons as the go-to source for college athlete sports figures, building a robust community of collectors and fans who share our passion for college sports. Our competition includes established names like Funko Pop, CLARK TOYS, and Imports Dragon. Despite the competitive market, we believe our unique focus on college athletes, both past and present, positions us as a unique and appealing choice for collectors and fans alike. We’re committed to outperforming competitors by ensuring the unmatched quality and authenticity of our figures, as well as establishing strong relationships with athletes and institutions. The target market for Varsity Icons is extensive. We aim to appeal to any sports collector or fan of college athletes, as well as supporters of specific colleges or universities. Our products are designed to be collectible items that fans of all ages can enjoy, making our potential market broad and diverse. By focusing on the vibrant and passionate world of college sports, we tap into a market of dedicated fans eager to celebrate and support their favorite athletes.

In the ecommerce realm, our website www.varsityicons.com is in the development stage. We are in the process of selecting the most suitable ecommerce platform to ensure a seamless and user-friendly shopping experience for our customers. Ensuring our online platform is robust and reliable is a priority, as it will be a primary sales channel for our products. With 30 years in sports collecting, Steven’s experience brings insight into what collectors value and seek in sports figures. This experience, while not directly related to production, offers invaluable insight into market trends, collector behavior, and the elements that make a sports figure desirable and valuable to collectors. The journey to Varsity Icons began with a lifelong passion for sports and collecting. The excitement of NCAA tournaments and series has been a motivating factor behind the inception of Varsity Icons. With the recent development allowing college athletes to profit from their Name, Image, and Likeness, the opportunity to celebrate these athletes and provide fans with collectible figures has never been more timely or relevant.
We are open to investors and are seeking an investment of $1,000,000. These funds will be crucial in signing athletes for their name, image, and likeness rights, as well as acquiring the necessary licenses from colleges and universities. These are essential steps in ensuring the legitimacy and success of our business, making investor contributions invaluable. Our products will retail between $19.99 to $29.99 for common Icons and $39.99 and up for limited edition Icons. This pricing strategy ensures our figures are accessible to a broad range of fans and collectors, while also reflecting the quality and craftsmanship of our products. To ensure the success of Varsity Icons, our immediate focus is on securing agreements with former and current college athletes. The ability to use their name, image, and likeness is essential in creating authentic and desirable figures. Additionally, acquiring the proper licensing from each college and university is a critical step in our business plan. Varsity Icons stands at the intersection of sports enthusiasm and collectible craftsmanship. Our commitment to quality, authenticity, and celebrating college athletes drives every aspect of our business. With the support of investors, partnerships with athletes and institutions, and a passionate and dedicated team, Varsity Icons is poised to become a beloved and respected name in the world of sports collectibles.