Personal Values assessment tool based on the first global database of human values. Unlock the hidden drivers in your life by knowing your values. Assessments are projected to be a 21.10 billion market by 2030.
Problem:
In the great disruption that we are experiencing, values are an anchor to the bedrock of our life. Values drive every aspect of our lives, yet many struggle to identify and understand their own. Current values clarification tools lack objectivity, data, and depth, leaving individuals unaware of this powerful driver in their lives.
Solution:
A comprehensive assessment tool providing insights into personal values by leveraging the world's first global dataset on human values - Valuegraphics www.valuegraphics.com. The Values Identifier uncovers the user's top 10 personal values and their unique wants, needs, expectations, and drivers associated with each value, empowering individuals to align their actions with their true selves.
Traction:
Phase 1 - Develop, Test and *Perfect the Instrument.
Timing: August 2022-May 2024 (*We will evolve the product as appropriate with relevant market and customer information.)
Our team of Social Scientists and Researchers in New Zealand, Technology Experts in Australia, People Development Professionals in America, and Values Expert in Canada, we developed a 133-statement assessment tool which leverages the Valuegraphics database to produce a 34-page customized report on a person's top 10 personal values. By May 2024, we will have completed our fifth test and will have incorporated the feedback into our product.
Our purpose and goal for this phase: make sure the content is rich, real, relevant and fresh.
Phase 2 - Develop Automation, systems, and processes to meet demand and scale growth.
Timing: February 2023-May 2024
Initially we developed our tool on Alchemer (formerly Survey Gizmo) to design and analyze our content. Their pricing and customization limitations lead us to develop our own assessment and analysis platform (which we believe is another product that could be packaged and marketed) to ensure accuracy in logic, customization, flexibility and reporting efficiencies. We are very excited about this platform.
Our purpose and goal for this phase: be ready for high quality outputs, customer service, and scalable growth immediately.
Phase 3 - Launch and Grow
Timing: September 2024
Product Lead Growth in go to market with B2B and B2C (see research) Identifying strategic partners for distribution.
Our purpose and goal for this phase: Engage people who value Personal Responsibility and Well-Being (see research), engage professionals in the People Development profession (executive and life coaches, therapists and counselors) and Influencers on social media to extend the messaging and offers.
Phase 4 - Innovate and Develop Values Identifier for Business
Timing: January 2025
Develop the models for Values at Work, a business-focused output that leverages individual Values Identifier assessments in a team or organization to map their collective values profile. This leads to more effective design of teams, work and support structures, and spending on what matters most for the highest investment in business - people.
Market Opportunity:
TAM (Global) $21.10B
Global Assessment Services market is expected to be $21.10 billion by 2030 (CAGR = 12.1%)
SAM (U.S.) $5.32B
U.S. Assessment Services market is expected to be $5.32 billion by 2030 (CAGR = 12.1%)
SOM $357M
Assuming 50%market penetration of SAM and 7 competitors splitting market share equally, SOM = $357M
This is us: Values Identifier: An assessment tool designed to identify an individual's personal values and priorities, providing clarity on alignment and guiding decision-making in various life domains. Leveraging the Valuegraphics global database of human values.
About the Valuegraphics Database:
820,000 unique surveys and building
4,812 lines of unique code and growing
Identified 56 global human values, 8,658 definitions for the 56 values
152 languages
180 countries
2.5M open-ended comments read, coded, documented, 281 unique manifestations/alignment statements,
Competitors -
Gallup's CliftonStrengths: A tool that identifies an individual's top strengths among 34 talent themes, helping them understand and leverage their natural abilities for personal and professional development.
Insights Discovery: A personality assessment tool based on the work of Carl Jung, categorizing individuals into four color energies (Fiery Red, Sunshine Yellow, Earth Green, and Cool Blue) to enhance self-awareness and improve communication and teamwork.
DiSC: A behavior assessment tool that categorizes individuals into four primary behavioral styles (Dominance, Influence, Steadiness, Conscientiousness), helping to improve understanding of self and others in various interpersonal contexts.
MBTI (Myers-Briggs Type Indicator): A widely used personality assessment tool that categorizes individuals into one of 16 personality types based on preferences related to perception and decision-making, aiding in self-awareness, career guidance, and team dynamics.
Enneagram: A personality typing system that identifies nine basic personality types, each with distinct motivations, fears, and behaviors, offering insights into personal growth, relationships, and emotional intelligence.
Hogan MVPI (Motives, Values, Preferences Inventory): A psychometric assessment tool that evaluates an individual's core values, interests, and motivators in work-related settings, helping organizations make informed decisions about talent management and development.
Additional Research -
The following research has been undertaken to strengthen and solidify the methodology of the Values Identifier and establish market demand:
Target Market Profiling -
Surveys of the following audiences to identity levels of interest in the Values Identifier:
-
- US B2C: 1850 US Gen Pop interested
- Global B2C: 1850 Global Gen Pop interested
- Global CU: 1350 Global Corporate Potential Users
- Global DM: 1350 Global Corporate Potential Decision-Makers
- Global Coaches: 1350 Members of the International Coaching Fed
- This approach surveys the TAM (total accessible market) and then profiles the TM (target market = those at least 'somewhat likely' to engage or 'somewhat interest' in the product or service). We found that the following percentages of each audience were at least ‘somewhat interested’ in the VIV:
- US B2C 23%
- Global B2C 25%
- Global CU 37%
- Global DM 29%
- Global Coaches 51%
- Average 33%
Revenue models and ask -
By 2026
Total Active Coaches/People Development Professionals buying packages of Values Identifier assessments = 600
Coaches/Personal Development Professionals Monthly Reoccurring Revenue = $460,000
New Individual assessments purchased = 3000
Income from Individuals = $100,000
Breakeven = 2026
Today: Seeking financial support and GTM mentorship = $250,000