KILLER BEARD PROJECT:
INTRODUCTION: The Killer Beard Project was born inside the walls of Urban City Barbershop, where we’ve spent years perfecting the craft of men’s grooming. Developed by barbers, tested on real clients, and backed by a passionate team of beard experts, we’ve created a line of high-performance beard products designed for results—not hype.
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BUSINESS MODEL:
We operate a direct-to-consumer + integrated retail business model with 3 primary revenue channels:
1. Barbershop Retail Integration – Our barbers serve as live brand ambassadors, educating clients and driving sales directly from the chair.
2. E-Commerce Platform – Online storefront with product subscriptions, bundles, and loyalty rewards.
3. Wholesale & Distribution – Focused on lifestyle retailers, grooming lounges, and men’s specialty stores.
Growth Opportunities:
Launch of barbershop-exclusive SKUs
Regional/national retail distribution
Private-label collaborations with influencers or retail chains
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OUR CUSTOMERS:
Our customer base spans ages 20 to 75, from young professionals to seasoned beard veterans. What unites them is a desire to grow a healthy, legendary beard—and the confidence that comes with it.
Target Profiles:
Young Gunners (20–30): First-time beard growers looking for education and simple solutions
Everyday Kings (31–50): Style-conscious professionals committed to beard health and maintenance
Silverbacks (50+): Loyal customers who value experience, heritage, and premium grooming
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PRODUCT LINE: The Killer Beard Set
Each product is infused with our signature scent—15-year aged bourbon, subtle tobacco leaf, and warm vanilla. Masculine, refined, and unforgettable.
1. Beard Wash – Deep-cleans down to the skin, straightens follicles, encourages healthier growth without stripping moisture.
2. Beard Conditioner – Hydrates beard + skin, softens, detangles, and reverses brittle texture.
3. Beard Serum – Locks in moisture, adds shine (without oily residue), and eliminates itch/scaling.
4. Beard Balm – Shapes, holds, and styles with a smooth finish—ideal for all-day definition.
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TEAM: The Beard Experts
Our team is not just made up of barbers—we are Craftsmen. Each member is trained in The Killer Way, a grooming system focused on consultation, transformation, and education.
In-Shop Integration: Every customer receives product application and training during services.
Brand Ambassadors: Our barbers double as educators and content creators across social platforms.
Client Retention Tools: Loyalty systems + personalized beard regimens keep customers coming back.
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CREDENTIALS & MOMENTUM:
Over 4,000 five-star reviews across Urban City Barbershop locations
Monthly sell-outs of Killer Beard Sets
Partnerships in development with apparel, fitness, and grooming content creators
Organic growth through client referrals and social buzz
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THE VISION:
We are building more than a product—we’re creating a grooming movement for modern men. The Killer Beard Project is the blueprint for expanding Urban City’s presence from behind the chair to store shelves, screens, and grooming counters nationwide.