Rooftrack360

RoofTrack360  is a performance-based lead generation and SaaS platform for residential roofing contractors that contractually guarantees a 25% close rate on exclusive leads — the only platform in the market that does so.  The problem Rooftrack360 solves is, There are approximately 108,000 roofing contractors in the United States, 94% of which operate with fewer than 20 employees. Despite serving a $56.4 billion industry, these contractors share one universal pain point: they cannot reliably generate qualified leads at a predictable cost.  RoofTrack360 delivers 50–100 exclusive, pre-qualified leads per month to a single contractor per zip code, backed by a contractual 25% minimum close rate guarantee. If the close rate is not met, leads continue at zero additional cost until the commitment is fulfilled. This is embedded in the signed service agreement — not a marketing claim.  The guarantee is financially sustainable because RoofTrack360 controls three critical variables that competitors do not: (1) lead quality via 11-point pre-screening before delivery, (2) exclusivity ensuring zero dilution of close probability, and (3) automated follow-up executing 8–12 touchpoints — the industry best practice that the average contractor executes 1–2 times manually. When all three variables are controlled, the 25% close rate is achievable. The risk of the guarantee is absorbed into the COGS model; additional lead delivery costs are covered by the 65.6% gross margin buffer.  Guy T. Dunn is a serial entrepreneur with over 30 years of real-world venture experience. A graduate of Morehouse College, he was instilled early with the independence of thought and relentless drive that has defined his career. What distinguishes Guy from the typical founder is not a single success story — it is a documented pattern of identifying emerging opportunities, building operational systems around them, and executing across industries, cultures, and geographies where others see only complexity.
Over the course of three decades, Guy has launched and scaled ventures spanning technology services, lead generation, contractor business development, and international trade. He has sourced technology development partnerships in India and China, delivered technical services to corporations and private companies globally, and built a professional network that spans continents. Colleagues who have travelled with him across Africa and worked alongside him through business rescues and relaunches describe him as someone who is "in perpetual preparation for the next opportunity" — a quality that manifests not as restlessness, but as disciplined readiness.
His approach to entrepreneurship is relationship-first. Guy has spent 30+ years building a network of trust — with contractors, investors, technologists, and operators — that now serves as RoofTrack360's most immediate and defensible competitive advantage. He does not need to buy credibility in the roofing market. He brings it to the table from day one.