SWOT Analysis
Due to our intention to run a standard and leading diagnostics center, we will engage the services of a reputable and one of the finest business consultants to help look through our business concept and determine how likely we are to succeed and thrive in this business and also favorably compete against our competitors.
In view of this, the business consultant will be able to point us to our strengths, weaknesses, the opportunities that are opened to us, and also the threats that we are likely to face;
Strengths
Several strengths are available to us, and the major one is that we are offering many services in addition to our core service. Also, we will procure the latest AI equipment that is accurate and fast ensuring that we not only meet but exceed our customers' expectations.
We value our customers so well and that is why we will build a solid business structure filled with professionals who have a high understanding of the business and will ensure that we are able to attain all our goals and objectives.
Weaknesses
The fact that we are newly established is a weakness for us as we do not yet have the necessary staff or even finances to run against already established and large diagnostics centers. Also, we are not yet known as a brand so we would need to engage in massive publicity exercises to enable us to become well known and gather the momentum we need.
Opportunities
There are several opportunities available to us in this industry as loads of people require diagnosis on a daily basis. We are also engaging in market research that will enable us to be aware of more opportunities available to us in this business.
Threats
Every business no matter its nature faces threats either at a start-up or while running the business and our business is no different. We are likely to face threats from competitors who would be running similar services such as ours and who would be located around our area of business.
We are also likely to face threats from largely established hospitals where there is either a diagnostics center or they support a diagnostics center close by. We are however not deterred by any threats to our business as we have measures in place that will ensure that we overcome any challenges and threats to our business.
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