True Bean Enterprises LLC

True Bean Enterprises helps children discover who they truly are through interactive storytelling and AI-powered experiences that build confidence and resilience,

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1. Introduction

True Bean Enterprises, LLC is an intellectual property and technology company dedicated to helping children discover who they truly are, believe in themselves, and create lives they love. The company's flagship intellectual property, ABRACADABRA, is evolving into The Inner Magic Club™, an AI-powered, subscription-based Progressive Web App (PWA) that combines storytelling, artificial intelligence, and interactive experiences to strengthen children's confidence, emotional development, resilience, and self-belief.

Our mission is simple: helping children discover they are enough before the world convinces them they are not.

Unlike traditional children's books that are often read once and then shelved, The Inner Magic Club™ transforms a single story into an ongoing, interactive journey shared by children, parents, grandparents, teachers, and caregivers. Through personalized AI experiences, engaging activities, educational resources, and family participation, the platform helps children build confidence while giving the adults in their lives practical tools to support emotional growth.

True Bean Enterprises is more than a publishing company and more than a technology company. We are building an expanding portfolio of intellectual property designed to create recurring subscription revenue while making a lasting positive impact on families. Our long-term vision is to establish The Inner Magic Club™ as the world's most trusted family platform for helping children discover confidence, kindness, resilience, and self-belief.

 We believe children who believe in themselves grow into happier, more confident adults who make better decisions, build stronger relationships, and create lives they love.
That belief is the foundation of everything we are building.


2. Our Team

True Bean Enterprises has assembled a leadership team whose expertise spans intellectual property, artificial intelligence, technology architecture, publishing, and national brand development. Together, the team brings the experience needed to transform a compelling vision into a scalable, technology-driven company.


Terry Bean - Founder & CEO
Terry Bean is the creator of the illustrated storybook, coloring book,  ABRACADABRA, and founder of True Bean Enterprises, LLC. Inspired by a lifelong passion for personal growth and the belief that children should learn confidence, emotional resilience, and self-belief early in life, she is building a technology-driven intellectual property company designed to influence generations of families. Through The Inner Magic Club™, Terry is transforming one timeless story into an AI-powered platform where storytelling, technology, and human connection work together to help children discover who they truly are and create lives they love.


Daniel Strenklar - Chief Technology & AI Strategist
Daniel Strenklar, founder of View3D.TV, brings more than forty years of experience developing innovative digital technologies and emerging technology solutions. Throughout his career, he has consistently worked at the forefront of technological advancement, designing systems with the future in mind rather than simply solving today's challenges.

Daniel believes the best technology is not built for today - it is architected for tomorrow. His forward-thinking approach ensures The Inner Magic Club™ is built on a scalable architecture capable of evolving alongside advances in artificial intelligence, user experience, and emerging technologies, minimizing future redevelopment while maximizing long-term innovation.


Jared Kurwitz - Marketing, Brand Strategy & Public Relations
Jared Kurwitz is the Founder and CEO of Strategies PR, a public relations and strategic communications firm specializing in brand development, media relations, and national visibility. Jared will lead the launch strategy for ABRACADABRA and The Inner Magic Club™, positioning the book as the gateway to the platform while building national awareness, credibility, and subscriber growth.

His strategy is to use media, podcast appearances, strategic partnerships, schools, libraries, bookstores, and digital marketing to establish The Inner Magic Club™ as a trusted family brand while driving recurring subscription revenue through meaningful engagement with parents, educators, and caregivers.

3. Problem

Every child enters the world believing anything is possible. Yet somewhere along the way, many begin to question themselves. They compare themselves to others, become afraid of making mistakes, and slowly begin forming limiting beliefs about who they are and what they are capable of becoming. Those beliefs often stay with them well into adulthood, influencing relationships, careers, decision-making, happiness, and overall well-being.

Parents, grandparents, teachers, counselors, and caregivers recognize this challenge. They want to raise children who are confident, emotionally resilient, kind, and capable of making healthy decisions. However, most available resources are either traditional children's books that are read once or educational apps focused primarily on academics rather than emotional development.

This creates a meaningful market opportunity at the intersection of children's publishing, educational technology, artificial intelligence, and social-emotional development. Families and educators are increasingly looking for engaging tools that support confidence, communication, self-awareness, and emotional growth in ways children genuinely enjoy.

At the same time, children are spending more time on digital devices than ever before. Rather than competing against technology, we believe technology can become part of the solution when intentionally designed to encourage self-belief, meaningful family interaction, emotional growth, and positive decision-making.

True Bean Enterprises was created to address this opportunity by helping children discover who they truly are before the world tells them who they should be.

4. Solution

True Bean Enterprises is transforming a traditional children's book into a scalable, technology-driven platform that helps children build confidence, emotional resilience, self-belief, and healthy decision-making skills.

ABRACADABRA serves as the gateway to The Inner Magic Club™, an AI-powered Progressive Web App that extends the story into an interactive experience for children, families, and educators.

Through personalized AI, interactive storytelling, games, creative activities, real-life decision-making scenarios, and age-appropriate emotional development exercises, children continue learning long after the final page of the book. The platform adapts to each child's age, interests, and progress, creating a personalized journey that encourages self-discovery and builds confidence over time.

Parents receive practical tools, conversation starters, and progress insights through a dedicated Parent Dashboard, while educators gain access to classroom resources and an Educator Dashboard designed to reinforce emotional development in educational settings.

Unlike products that focus solely on entertainment or academics, The Inner Magic Club™ integrates storytelling, technology, and family engagement into one connected experience. Our goal is not simply to teach children information, but to help them develop the confidence, resilience, and self-belief that support better decisions, stronger relationships, and happier lives.

By combining timeless storytelling with scalable technology, True Bean Enterprises is creating an expanding platform that grows alongside children and creates lasting value for families, educators, and future generations.

5. Business Model

True Bean Enterprises is building a recurring revenue business centered on proprietary intellectual property and an AI-powered family platform. You may visit the landing page www.TheInnerMagicClub.com to grasp the vision.

The primary revenue model is a monthly subscription to The Inner Magic Club™, providing families with continuous access to personalized AI experiences, interactive stories, educational activities, games, family resources, and regularly updated content.

Additional revenue streams include:

·        Sales of ABRACADABRA and future children's books

·        Companion coloring books

·        Parent and educator guides

·        School and classroom licensing

·        Educational partnerships

·        Merchandise and branded products

·        Speaking engagements and workshops

·        Licensing of intellectual property

·        Future media and entertainment opportunities

Our strategy is to use ABRACADABRA as the gateway into The Inner Magic Club™, transforming a one-time book purchase into a long-term customer relationship built on recurring subscription revenue. As new stories, characters, features, and educational resources are introduced, the platform will continue to increase customer engagement, retention, and lifetime value.

6. Competition

The children's publishing and educational technology markets include many outstanding books, educational apps, and social-emotional learning programs. However, most competitors focus on a single category rather than delivering an integrated experience that combines storytelling, artificial intelligence, family engagement, and emotional development.

True Bean Enterprises occupies a unique position at the intersection of children's publishing, AI-powered technology, and family learning.

Unlike traditional children's books, our story continues long after the final page. Unlike educational apps, we focus first on helping children develop confidence, resilience, emotional awareness, and self-belief before academic achievement. Unlike entertainment platforms, every experience is intentionally designed to strengthen the relationship between children and the trusted adults in their lives.

Our expanding portfolio of intellectual property - including books, companion guides, music, digital content, educational resources, and future AI experiences - creates multiple opportunities for recurring revenue, licensing, and long-term brand expansion while differentiating The Inner Magic Club™ from products that offer only one piece of the overall experience.

7. Our Vision

True Bean Enterprises is building more than a children's platform. We are building a legacy brand designed to positively influence generations of families.

Our vision is to establish The Inner Magic Club™ as the world's most trusted AI-powered family platform for helping children discover confidence, emotional resilience, kindness, and self-belief.

Over the next five to ten years, we will expand beyond our initial platform to include additional books, new characters, school editions, educator resources, AI-powered learning experiences, parent memberships, licensing opportunities, strategic partnerships, and future media content.

We envision a future where children who discover ABRACADABRA today become parents who one day share those same lessons with their own children, creating a lasting cycle of confidence, kindness, and connection across generations.
Our mission is not simply to build a successful company. It is to create intellectual property that families return to, trust, and pass forward for decades to come.

8. Traction

True Bean Enterprises has established a strong foundation and significantly reduced early-stage development risk by creating the intellectual property, content, and brand assets necessary to support the launch of The Inner Magic Club™.

Key milestones achieved include:

·        Published ABRACADABRA, the flagship children's book

·        Published the companion ABRACADABRA Coloring Book

·        Created a Parent and Educator Companion Guide

·        Produced an original ABRACADABRA children's song

·        Produced a promotional digital commercial

·        Developed an extensive library of digital marketing assets for social media and online promotion

·        Completed more than 30 podcast interviews, building national awareness and establishing the founder as a trusted voice in children's emotional development

·        Received professional five-star editorial recognition and meaningful testimonials from readers spanning multiple generations

Perhaps the most compelling validation has come directly from readers. The book's 22-year-old illustrator shared that if he had read ABRACADABRA as a child, it would have changed the direction of his life. A 71-year-old grandfather purchased the book for his granddaughter, but after reading it himself during his own healing journey, now reads it every evening. These experiences reinforced our belief that the message resonates far beyond childhood and has the potential to create lasting generational impact 

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