The Company
TruChange is a Saas, B2B wellness solution for health insurers, employers and health clubs that uses AI (deep language understanding) to develop wellness affinity groups to provide real-time, relevant social support through 9 Health Pathways.”
The Business model and Market
Offered as a highly scalable, low cost (<$5/mo/user) physical and mental health solution to employers (employee wellness), health insurance companies (member benefit) and health clubs (virtual memberships).
The current US wellness market is valued at $480 billion with 5 to 10 percent growth per year.
The Team
The TruChange co-founders and business partners have 200+ years of experience in wellness, change psychology, preventive medicine, data management, user engagement, AI, gaming and social influence expertise:
- Jon Giese, M.Ed., Co-founder, 30+ years in Wellness. Vision, Client-building, Content Expert.
- Kevin Smith, MS, MBA, Co-founder, 30+ years in Wellness, business data & management. Vision, Architecture and R&D.
- Michael Allen, PhD & Allen Interactions - Business partner, 50+ years of e-learning and behavior change. User-interface, Change psychology.
- Joe Roushar, MS & Empathi AI, Inc - Business partner, 40+ years data mgt and AI. Deep Language Understanding AI R&D.
- Carmen Terzic, MD, PhD - Medical expert, 30+ years Mayo Clinic Physical Medicine and Cardiovascular Rehab. Medical content oversight.
- Dmitri Williams, PhD - Social network expert, 20+ years experience, Staff - USC Annenberg School for Communication. Gamification, social networks, social influence.
The Problem
The formidable problem is twofold. First, behavior change is really hard - our brains are wired to sabotage change. Second, the current systems are built broken. They keep using the same approach with the same questions and the same metrics that keep getting the same results - failure.
Three cases in point. First, 76% of people in the U.S. don't get enough exercise. Second, 95% of people that lose weight, gain it back. Thirdly, mental health in the U.S. is declining at an alarming rate. The loneliness epidemic is causing health issues equivalent to smoking 15 cigarettes/day5 and costing the US economy ~$406 billion a year
Currently people try to change on their own by purchasing fitness trackers, subscriptions to weight loss/stress management/sleep platforms and hope for success. Another current approach is for employers or health insurance companies to provide wellness apps, rewards for weight loss or perhaps even wellness coaching programs - usually with extrinsic rewards like prizes or reduced(slightly) premiums.
Both approaches are expensive. Most components are not scalable. None are sustainable.
The TruChange Solution
TruChange uses behavioral science and real-time social support through AI-developed wellness affinity groups. These social support groups use "the power of many to empower one". Frequent, brief interactions (<3 min.) keep the user engaged but keeps screen time low.
9 Health Pathways provide autonomy for self-selected, expert-guided planning and goal setting to improve physical and mental health.
The Future of Wellness
TruChange will initiate a groundswell of change similar to that of Google,YouTube and Meta. Creating better health, more joy, less loneliness, for millions of people, every day. World-changing impact.
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