Tray Rents It

An asset-backed business with accelerating revenue and immediate upside through strategic investment.

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Overview
Tray Rents It, LLC is a fast-growing equipment rental and retail business founded in September 2022. The company specializes in small to mid-sized equipment rentals, along with sales of construction tools, concrete supplies, and landscaping materials.

 

Opportunity
Demand for equipment is exceeding current inventory capacity. Growth is constrained by existing debt and limited access to additional credit. With strategic investment, the business can scale quickly and profitably.


Investment Ask
Seeking $100,000–$250,000 in exchange for equity (negotiable)

Use of Funds:
  • Reduce high-interest debt
  • Expand rental fleet (high-demand equipment)
  • Increase retail inventory
  • Enable cash-based growth strategy

Financial Potential
  • Monthly overhead (post-debt): ~$30,000
  • Revenue already exceeding break-even threshold
  • Immediate path to profitability once debt is reduced
  • Strong cash flow potential to fund future growth organically

Market Opportunity
Located in Santa Rosa County, Florida:

  • Population: 200,000+
  • Strong residential & commercial growth
  • Expanding contractor and homeowner demand
The equipment rental industry continues to grow, driven by cost advantages over ownership and ongoing construction demand.


Business Model
  • Primary: Equipment rentals (high-margin, recurring)
  • Secondary: Retail sales (tools, supplies, materials)
  • Expansion: Service/repair ($125/hr avg.) and e-commerce

Leadership
Tracy Harrelson (Owner/Operator):
30 years experience, including 10 years in equipment rental operations. Hands-on leader with strong customer relationships.

Richelle Harrelson (Co-Owner):
Senior VP with extensive corporate experience managing large-scale business operations. Oversees finance, legal, and strategy.


Why Invest
  • Proven rapid growth in under 3 years
  • Strong local demand with expansion potential
  • Immediate profitability with improved capital structure
  • Experienced, committed ownership team
  • Scalable and diversified revenue streams

Vision
Build a debt-free, cash-flow-driven company within five years, with balanced revenue across rentals, retail, and service.

Contact:
Tracy Harrelson
Tray Rents It, LLC
Pace, Florida


Fundraise Details

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Key Facts

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