toddlermonitor

Decco the toddlermonitor™ is a child safety motion sensor that hangs on your toddler's bedroom door and is activated from your smartphone. If your toddler leaves their bedroom, safe space, or house, toddlermonitor™ will send an alert to your smartphone so that you know they are on the move. toddlermonitor gives you peace of mind knowing that you will be alerted if your child leaves their bedroom at night.

What makes toddlermonitor so cool?

• Category Creator. toddlermonitor is the very first connected monitor of its kind and is paving the way for the “toddler monitor” category.

• Innovative. Fully controlled by the toddlermonitor App, it hangs on a doorknob and alerts parents if their child leaves their bedroom.

• Simple To Use. A breeze to set up and pairs to your smartphone in seconds. The App allows you to tailor the style of alerts you receive.

• Versatile. Small and lightweight, toddlermonitor can hang on any type of door and keeps its charge for 7–10 days.

Roadmap to a connected toddler ecosystem:

• Device flexibility: connect to wearable devices (Apple Watch) and reintroduce Android App.

• Battery communication: improved charge level indicators on device and App.

• “Good Nights” tracking: track sleep patterns, reward good nights, and drive customer insights.

• Branding: update look and feel to align with new website and guidelines.

• Children’s books: toddlermonitor characters promoting healthy sleep habits and milestones.

• Branded cuddly characters and sleep aids (stuffed animals, weighted blankets, etc.).

• Bedside device: smart clock, light, and meditative speaker.

• Gamified App: encourage and reward good bedtime behavior.

• Extended product line: stories and characters to aid with bathing, oral hygiene, nutrition, and potty training.

Market Opportunity: The global toddler monitor TAM is massive and largely untouched — toddlermonitor is the only toddler monitor device in the global market:

• North America – $1B

• Europe – $2B

• LATAM – $2B

• Asia – $15B

Performance:

• Gross margin: 61%

• Return on ad spend: 4–5x

Why invest in toddlermonitor?

• Invented an innovative product that fulfills a large market need and created a new category.

• 5 years building a strong customer base and driving sales with a lean team and little funding/debt.

• Customers love the product; inquiries from North America and beyond show global potential.

• Ready to grow with a massive market opportunity and strong value proposition.

• Skilled team in management consulting, business management, technology development, and sales.