Decco the toddlermonitor™ is a child safety motion sensor that hangs on your toddler's bedroom door and is activated from your smartphone. If your toddler leaves their bedroom, safe space or house, toddlermonitor™ will send an alert to your smartphone so that you know they are on the move. toddlermonitor gives you peace of mind knowing that you will be alerted if your child leaves their bedroom at night.
What makes toddlermonitor so cool?
- Category Creator. toddlermonitor is the very first connected monitor of its kind and is paving the way for the “toddler monitor” category.
- Innovative. toddlermonitor is fully controlled by the toddlermonitor App. It hangs on a doorknob and alerts parents if their child leaves their bedroom.
- Simple To Use. toddlermonitor is a breeze to setup and pairs to your smartphone in seconds. The App allows you tailor the style of alerts that you receive.
- Versatile. Small and lightweight, toddlermonitor can hang on any type of door and keeps its charge for 7 – 10 days.
We have a roadmap to create a full connected toddler ecosystem including a subscription data play:
- Device Flexibility. Develop the ability to connect to wearable devices (Apple watch) and reintroduce our Android App to make toddlermonitor available to more users.
- Battery Communication. Improve the battery charge level indicator on both the device and the App to improve customer experience.
- “Good Nights” Tracking. Expand the functionality of the App to track sleep patterns and offer rewards for “good nights” to improve parent and toddler connection to toddlermonitor, and drive customer insights through data.
- Branding. Update the branding / look and feel to align to our new website and brand guidelines.
- Deepen the connection to toddlermonitor by publishing children’s books about the toddlermonitor characters that aid with healthy sleep habits and other development milestones.
- Deepen the connection to toddlermonitor by creating toddlermonitor branded cuddly characters and sleep aids (stuffed animals, weighted blankets, etc).
- Enable healthy sleep habits by incorporating a smart clock, light and meditative speaker into a bedside device.
- Encourage and reward good bedtime behavior (staying in bed) by gamifying the App.
- Extend the toddlermonitor product line by using stories and characters to aid with bathing, oral hygiene, healthy nutrition and potty training.
The global toddler monitor TAM is massive and largely untouched - “toddlermonitor” is a category creator and is the only toddler monitor device in the global market:
- North America - $1B
- Europe - $2B
- LATAM - $2B
- Asia - $15B
Our gross margin is strong and our e-commerce sales and associated ROAS are building but we need funding to scale our distribution and marketing efforts.
- Gross margin - 61%
- Return on ad spend - 4-5x
Why invest in toddlermonitor?
- We not only invented an innovative product that fulfills a large market need, we also created a new product category
- We have dedicated the last 5 years to building a strong customer base and driving sales with a very lean team and little funding/debt
- Customers love our product and we continue to get inquiries inside of North America and beyond – we have global market potential
- We are ready to grow and confident that the market size and our value proposition presents a massive opportunity!
- We are skilled in management consulting, business management, technology development and sales and have a strong drive to succeed
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