Tiq

Last year, 40% of Americans did not go to the dentist. However, nearly all of these individuals are consumers of dental products. Where are they being educated about which products are best for their personal oral health and prevention of oral diseases? The reality is that most consumers simply select the same toothpaste and brush they have always used. Tooth IQ serves to bridge the gap between consumers and access to dental education by meeting consumers at the point of purchase: the dental aisle of a retail location.

Tooth IQ will be an app that consumers can use to get matched with dental products that meet their needs. 

Consumers will fill out a simple survey on a tablet kiosk in the dental aisle of a store and get matched with products that meet their individuals needs (i.e. - cold sensitivity, recession, etc) These recommendations will be generated into a PDF report that can be emailed or sent as a text for their future reference. On this report will include the recommended items, the purpose of the active ingredient, recommendations for local dentists in their area, a link to dental insurance, and tips on most effective use of their materials. 

The mission of Tooth IQ is to close the gap in access to dental care. All of our materials and reports will promote a visit to their local dentist for complete exams and treatment. Our product education and matching tool is simply a first step to give them confidence and control of their oral health. This empowerment can lead to more confidence in visiting the dentist. 

Revenue Streams:

1) Monthly subscription per retail location for app maintenance and product matching service.

2) Marketing fees for an insurance company to have their link included on the report given to patients

3) Marketing fee for companies like Crest and Colgate to have their products at the top of the recommendation list

Why will this have traction with retail stores? Sales! Our product recommendations will always highlight an electric toothbrush (clinically proven to reduce plaque much better than manual brush), a tool for cleaning in between teeth (floss, picks, etc), and a rinse. Most consumers are not purchasing one of each of these during their visit to the store. Likewise, many consumers need an upgrade to the current products they use. All of this will drive more income for the retail locations.

Why would consumers want to use this? Fear! What I mean by that is that many consumers have a fear of going to the dentist. This tool lowers the barrier to access of dental education. While this is never meant to replace a dental visit, it can help empower those who have this fear or for other reasons have not been to the dentist recently.