Tinted Health

Tinted Health is a curated digital health platform that provides access to  providers trained in cultural literacy. We make it easy for minority patients to access and book providers in real-time either virtually or in office, addressing the health gap and the trust gap. Nationally we have a problem where the lack of access, education and, mistrust is leading to death, misdiagnosis, and costly care of minorities, that roughy $1300 dollars more per minority patient per household. The cost of racial disparities is the US has reached 451 billion. And yet, Despite making up 42% of the population, minorities only represent 14% in the field of medicine.What’s even more polarizing is that only 20% of medical schools teach incoming physicians about culturally literally care. Tinted Health's 'Unicorn Effect' is its ability to connect culturally diverse patients with culturally literate providers to address healthcare disparities. The focus is on making healthcare conversational rather than transactional.  This unique approach, combined with our deep understanding of our audience, allows Tinted Health to dominate a largely untapped, multi-trillion dollar market and leads to better outcomes.

We have developed a user-friendly tech platform that allows patients and providers to seamlessly connect. Patients are able to book real-time appointments with providers by searching and filter for providers based on  features such as race, language, ethnicity, insurance and location. Our platform serves as an all in one EMR scheduling tool that allows for patient and provider interfacing through telehealth video conferencing and chat messaging. Our platform has the ability to sync with various EMR systems, provider calendars, and 3rd party clinical tools. 

We operate as a hybrid B2B virtual and in office model that allows for scalability to bill users and insurance companies directly. We plan to partner with employers and charge their employees by billing the standard insurance reimbursement rate for services. Additionally for our affiliate partnerships we charge $750 annually and a $35 fee per patient booking. 

Our top competitors include Zocdoc, Sesame care, and one medical, but where we stand out is through our investment in providers by educating them in culturally literate care and our expansive focus on closing the loop for all minority patients. We have a trademark on Tinted Health and are planning on applying for a patent once we have finished building out our AI matching tool. We will continue to innovate with our technology and our partnership with the post graduate institute of medicine protects the courses that we are developing to remain competitive. 

My team consists of my co-founder and I and together we are uniquely positioned to bring this product to market. My name is Rebecca Cesar and I am one of the co-founders and CEO for Tinted Health. I have 16 years of healthcare experience and have held various leadership positions within many health organizations spearheading and creating change. I have worked alongside patients and providers alike understanding their needs and driving operational efficiencies. I have been credited with technology implementations across health systems on a wide scale and leveraging strategic partnerships to create accessible care options for patients. I have obtained my MHA in health administration and my doctorate in health systems management, bridging my work experience with my education. I have dedicated my career to health equity and how I can contribute to improving health outcomes for all. My co-founder O’Shane Dell has over 18 years of business management experience, specifically in customer acquisition, and global finance. He has worked within a start-up for several years and understands the industrious nature of these climates. Along with being a healthcare advocate, he has done several engagements to uplift and rebuild minority communities. Combined we both possess skills in leadership, management, financial analytics, team building, and operational efficiency. Furthermore we have a robust team of advisors who combined have over 60 years of direct healthcare experience. 

Our traction to date includes,  having a fully built-out MVP, current onboarding of an internal medicine group in Florida, as well as two pending strategic partnerships, one being with an insurance network of over 40K employees, allowing us the ability to service their internal teams which will lead to over 1.3 million in revenue annually. Our goal is to scale and continue to build out our internal infrastructure. 

Investment into our company means that we will be able to execute on key technology enhancements, build out our provider network, expand in the NY region, and increase our operational revenue.