Catone Brands Inc

Catone Brands is developing a concentrated essential amino nutrition shot designed to deliver protein support in a small, convenient format. The product is built around the nine essential amino acids and is being developed as an alternative to traditional shakes, powders, and bars for consumers who want practical nutrition that fits into a busy day.

The company’s first product platform is a 100 mL essential amino shot with functional SKU concepts focused on energy, focus, and unwind. The goal is to create a product that is easy to carry, easy to consume, and more approachable for everyday consumers than legacy protein formats.

Catone Brands is focused on consumers looking for protein support, active lifestyle nutrition, convenience, and functionality without the friction of mixing, blending, or carrying a full-size drink. The brand is being built for high-velocity retail channels, including convenience, travel retail, and other grab-and-go environments where consumers already purchase functional beverages, energy products, and better-for-you nutrition.

The business model is based on selling finished products through retail, distributor, and strategic channel partners. Catone is developing the product with a focus on formulation, solubility, stability, flavor masking, mouthfeel, packaging, and repeat purchase potential.

The team brings together commercial leadership and deep nutrition science experience. Founder and CEO Christine Malaguti has nearly 20 years of experience in consumer products, sales leadership, retail strategy, distribution, and go-to-market execution. Stuart Lowther, BSc, MSc, leads the scientific and formulation direction for the company. Stuart brings more than 30 years of experience in nutrition and consumer packaged goods, with a background in nutritional biochemistry and human physiology. He has helped build and scale nutrition businesses, including Life Science Nutritionals and Iovate Health Sciences, and has created products and brands that have generated significant revenue across North America.

Catone Brands is pursuing a differentiated nutrition format built for modern consumers and modern retail. The company is focused on creating a product that is functional, convenient, consumer-friendly, and commercially scalable.