Thrive Pet Nutrition Inc

I am a proven entrepreneur and Nutritional Scientist who has successfully delivered science-backed, innovative products to the U.S. and international markets. I was an early innovator in the gummy vitamin space. This is my third start-up, built with lessons learned and designed for low overhead and operational efficiency.

I’ve developed a 100% bioavailable protein superfood supplement for dogs that supports muscle maintenance, prevents muscle loss, strengthens bones and joints, and promotes longevity. It has the highest protein quality score available — greater than beef, chicken, or any other protein — and fills critical gaps in dog food protein content and bioavailability.

Market Overview

• Pet food and treats/supplements: $65 billion in 2024

• 2025–2030 CAGR estimated at 4.5%; dog treats are outpacing food with an estimated CAGR of 10%

• 65 million U.S. households with one or more dogs

• 85–90 million pet dogs in the U.S. (AVMA estimate)

• Pet market is price agnostic; owners often spend more on their dog’s health than their own

Business Model

• Product born and manufactured in the USA

• Fully outsourced operations to reduce overhead

• Direct-to-consumer sales via e-commerce only

• E-commerce sales grew by $1.3B in 2024 while retail declined by $0.3B

• 43% of online sales occur on Amazon, Chewy, and Walmart

• 50% of Americans shop online for pet supplies

• Recently launched on Amazon and our own website; Chewy.com listing is next

• Partnered with North America’s #1 Amazon marketing fulfillment company