This is Beauty is the sustainable e-commerce retailer defining conscious beauty shopping. Addressing a largely untapped market that reports indicate is a £550M problem in the UK and USA.
After success on third-party marketplaces and amplifying presence by opening locations in the United Kingdom and United States, This is Beauty introduced its e-commerce platform last July. The platform offers a wide range of products from both leading and emerging brands, each available at prices below the manufacturer’s recommended retail price due to superficial damage or defects.
This is Beauty have quickly grown to be one of the largest retailers of imperfect beauty products online. Since launch in 2020, over 250,000 products have been recommerced, with nearly 100,000 of those being in the last year.
- Revenue is over $6m to date with circa $2.4m in 2023.
- Since launch has been overall profitable.
- Over 60,000 customers have left positive feedback with an average rating of 99.9%.
- Nearly 10% of all customers are now repeat buyers.
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