The Rustik Collective is an innovative
Lifestyle as a Service (LaaS) brand that seamlessly integrates high-end grooming, craft brewing, and premium consumer experiences. Our model is
direct-to-consumer, combining a high-quality barbershop and salon experience with a vibrant social space featuring craft beer, specialty coffee, and artisan products. Now, we are expanding our vision by launching
Rustina Brewing Company (Manufacturer) & Malted & Glazed Brewhouse and scaling our
franchising operations, creating new revenue streams while strengthening our brand presence.
Business Model
Our business is built on a multi-revenue model, including:
- Brick-and-Mortar Locations – Full-service barbershops, salons, and speakeasies that serve craft beer, coffee, and premium grooming services.
- Rustina Brewing Company – Our in-house craft brewery that will supply our locations and offer wholesale distribution.
- Franchise Expansion – Licensing Rustik Collective locations to entrepreneurs, offering a turnkey business model backed by a strong brand and operational support.
- E-Commerce & Product Sales – Direct-to-consumer sales of grooming products, apparel, and branded merchandise. (Marlins Lab & Beauty Body Glow)
Customers & Market
Our core customer base includes:
- Young professionals and entrepreneurs seeking high-end grooming and lifestyle services.
- Craft beer enthusiasts who appreciate premium, small-batch brews.
- Aspiring franchise owners looking to invest in a proven business model with built-in community engagement.
With our multi-service concept, we capture a broad audience, increasing customer lifetime value by offering multiple reasons to visit and engage with our brand.
Products & Offerings
- Rustina Brewing Company – A lineup of unique craft beers, including signature IPAs, stouts, lagers, and seasonal brews, designed to complement our Maple & Glazed Brewhouse, Rustik Gentleman Barber, and Speakeasy Salon experience.
- Barbershop & Salon Services – High-end grooming with premium product offerings.
- Coffee & Beverage Program – Specialty coffee, cold brew, and custom drink flights featuring beer, wine, and cocktails.
- Franchise Model – A fully developed franchise system with marketing, operational, and training support for entrepreneurs.
Team & Credentials
Our leadership team consists of industry experts and experienced entrepreneurs:
- Timothy Stoner (CEO) – Business strategist, franchise expert, and experienced operator with a strong background in business development and commercial lending.
- Michael Margetts (COO) – Operations and logistics specialist, ensuring efficiency and scalability.
- Kelly Beckner (Director of Franchise Development & Construction) – Experienced in franchise growth and store build-outs.
Our team has successfully launched multiple businesses, including grooming brands, a microbrewery, and retail operations, giving us a strong foundation for expansion.
Funding Request – $300,000
We are raising $300,000 to:
Why Invest in The Rustik Collective?
- Proven Model – We have successfully built and scaled multi-service businesses with strong customer demand.
- High-Growth Industry – The craft beer market is booming, and our Lifestyle as a Service model sets us apart.
- Scalability – Our franchise system allows for rapid expansion with multiple revenue streams.
This funding will propel The Rustik Collective into its next phase, combining craft brewing, premium services, and franchise growth to create an unstoppable brand in the lifestyle and hospitality space.
Let’s build something extraordinary together.
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