The Resource Music Group LLC

Executive Summary
 

The Resource Music Group LLC was founded in 2001 by CEO Kenneth Rosborough in Atlanta, GA. A Digital Music Record Label. An independent record company that specializes in Rap & Hip-Hop music from a roster of up-and-coming independent artists. The label manages an enviable music catalog of the best high-quality music across all digital music platforms. Distribution partnership is with Tampa, FL based digital music distributor Symphonic Distribution for delivering music to major streaming platforms Spotify, Apple Music, Amazon Music, YouTube Music, Facebook, YouTube, Tidal, and others. The marketing team consists of marketing services from Symphonic Distribution, Forbid Media, and Indie Music Academy. An internal marketing team that is outsourced to run Ads and Playlisting Campaigns.

Asset/Product

IP (Intellectual Property); The asset/product is digital music master recordings that are available direct to consumers on streaming platforms via licensing/distribution agreement with Symphonic Distribution. The primary objective in perpetuity is to market & promote select songs from the music catalog of assets/products.

The Resource Music Group’s target audience is rap & hip-hop music fans whose demographics range between the ages of 18-34. 

The Resource Music Group is positioned for growth and stability in perpetuity due to a 100% owned and monetized music catalog of assets, a global distribution partnership, and a solid marketing team. The evolution of the music industry to digital music and streaming increased mechanical streaming royalty rates from January 1, 2023, through 2027 for songwriters and publishers. The pressure to restructure the current pro-rata streaming model is in talks with the music industry and streaming platforms to create an artist friendly streaming model that will benefit record labels, artists, and streaming platforms. In fact, as of September 6, 2023, Universal Music Group (UMG), the world leader in music-based entertainment, and Deezer, one of the largest music streaming platforms has launched an artist-centric streaming model in France, designed to better reward the artist and music.  Additional markets to follow. 

To offer the best high-quality music across all digital music platforms.

Kenneth Rosborough – Founder, CEO.

The Resource Music Group is a single-member LLC registered in the State of Georgia.

The Resource Music Group is a part of the music industry which has evolved into a music streaming industry as digital music has taken the place of physical product. Over the past decade, the meteoric rise of streaming services like Spotify and Apple Music rescued the record business from the stagnation of the early 2000s, when the decline of physical music sales and the rise of digital piracy threatened to upend the industry altogether. 

But as the streaming industry has matured, recording companies have grown dissatisfied with how streaming services pay royalties. The pro-rata model favored by most streaming platforms essentially treats all streaming traffic equally. A streaming service typically pools together the share of ad and subscription revenue it will pay out to artists, and then makes payments to artists based on each artist’s share of total streams.

That may sound fair at first glance, but as the music industry is currently discovering, the pro-rata model can be “gamed” in favor of small (and sometimes unscrupulous) actors who siphon off the potential earnings of legitimate artists. Due to streaming fraud a global task force has formed to eradicate fraud in music streaming. With the value of streams increasing, and a growing campaign to improve on the royalty structure and payment model, it is ensured that the global music streaming industry will adopt a fair streaming model that actively contribute to the benefit of the artists, labels, and streaming platforms. In fact, as of September 6, 2023, Universal Music Group (UMG), the world leader in music-based entertainment, and Deezer, one of the largest music streaming platforms has launched an artist-centric streaming model in France, designed to better reward the artist and music. Additional markets to follow.

The Resource Music Group’s target audience is rap & hip-hop. Its demographics is the young adult listening audience. Two thirds of the hip-hop audience is between the ages of 18-34. This group of music fans are a part of the social media and streaming generation. In fact, August 11, 2023, marked 50 years of hip-hop.

Company Advantages

Because The Resource Music Group provides digital music assets/products in a digital streaming era, our advantages are many and the opportunity for future growth is outstanding. The consumption and purchasing of music have evolved throughout the years with the development of digital technology and platforms such as the internet and social media. The streaming era of music has taken over a generation of listeners providing one major factor: availability. With a monthly subscription to Spotify, Apple Music, Tidal, (or other services) there’s an infinite amount of music available at your fingertips. This has changed the way people listen to and discover music. Finance and Economics experts indicate that the music streaming industry is recession-proof and a good investment opportunity, with top streaming companies like Spotify, Apple, Amazon, and Google expected to grow by $15 billion in the next seven years.

 

In 2008 as the music industry began to shift, The Resource Music Group chose to become inactive as it took time to restructure its business model and operations, adapting to a digital music and streaming industry. After 8 years of inactivity the company relaunched its record label brand and website in 2016. Since its relaunch the company's goal has been to build on an impressive artist roster of up-and-coming independent hip-hop artists. In 2023 the goal has been accomplished. The company roster stands at 36 artists and 49 worldwide releases that include a music publishing catalog of 199 songs. The objective of moving forward is implementing marketing initiatives to promote select catalog releases through streaming-focused marketing and direct-to-consumer marketing via social media Ad Campaigns and Playlisting. This balanced combination of marketing is mandatory to produce streaming revenue and support company growth. Streaming revenue is predicted to increase in the millions with consistent marketing campaigns.

Capital Requirements

 Funding for The Resource Music Group currently comes from owner investments. The company will need to consistently maintain a marketing budget until investment funding is obtained. Capital for marketing is mandatory to increase a stable monthly royalty stream and revenue. The company is seeking $100,000 for marketing expansion in exchange for a 25% stake in the company. This capital will fully fund the business plan and enable the company to expand marketing across its entire music catalog. Digital music assets are high profit and in-demand. They become more popular and valuable in perpetuity as technological advances integrate into our personal and professional lives.

 

The Resource Music Group meets all federal and state regulations concerning business operations i.e., Federal EIN, State, and local business registration and company bank account.

 

 

 

 

 

The Resource Music Group LLC                                

Founder & CEO, Managing Member 

Kenneth Rosborough

Atlanta, GA