Men and women are equal but not the same, especially when it comes to life-saving products. Women value the following items more than men: Cleanliness, Hygiene, Colors, Style, Size. Current body armor & carriers on the market are one size fits most. Leaving a void in the industry for women & adolescents. Market Size 1,215,700, with brand partners like Rothco, Retro Rifle, We Go Gome, RX+, !st Phorm, All IN, and IA Armor.
Primary market research is information gathered from gun shows, Instagram, Facebook, Gyms, and partnership. When conducting research, we identified our competitors at tactical games and CrossFit events; interviewing and surveying people who fit the profile of your target customers allowed us to understand better that comfort, convenience, and price were the three big things end-users wanted. Having a breathing and washable fitness carrier that fit smaller demographics was important. Secondary market research is information from trade organizations and journals, magazines and newspapers, Census data, and demographic profiles. Trends in the industry – is it a growing industry with more women purchasing guns and gear since Jan 6, 2020, event in D.C. The total size of your target market is 64.19 million Americans who are members of a gym or health club. This equates to about 19% of the population in the US having a gym membership. We want to attain 1% of this market, the everyday woman who where Lululemon, etc. Trends in the target market are growing; the customer wants something non-militarist. They want protection but don’t want to be confused with law enforcement or the military. We are setting the trend by offering more colorful colors for men and women.
Competition is Condor, Blackhawk & 5.11 Tactical with the following carriers:
Can hod Armor, weighted plates from Rogue® or Tactec® Weight Sandbag Plates
• Adjustable yoke shoulder straps with breathable mesh padding
• Adjustable stretch cummerbund with pockets and MOLLE
• ID loop and 6x1 name tape & front web MOLLE platform
• Top admin front pocket with hook/loop closure and pull tab
• Internal plate retention straps
• Breathable mesh body pads
• Rear loop laser-cut and web MOLLE
• Plate Carrier Convertible Hydration Carrier compatible
Our Carriwe is Multi-Domain for Tactical, LEO, Military, Casual, Clandestine, & Fitness.
Ready to Ask For Funding for your company?
Post a Funding Request