The PickleDome

Executive Summary

The PickleDome is a premium, scalable pickleball entertainment and membership platform launching a flagship 35,000 sq. ft. facility in Orange County, California, with plans to own three company sites within three years and franchise beyond our network. Each PickleDome will house 16–20 courts (a mix of tournament courts and private suites), a commissary-driven restaurant, a Pro Shop, coaching and development programs, sponsorship and activation opportunities, and private-event services. We target 2,000+ members per location and ~300 daily attendees, delivering diversified, recurring revenue and strong unit economics in a high-growth sport.

Market Opportunity

- Pickleball is the fastest-growing sport in the U.S., with broad demographic appeal across ages and income levels. Participation and facility demand have surged nationwide, creating significant unmet facility capacity in desirable suburban and urban markets.  

- Orange County offers high household incomes, dense population centers, strong leisure spending, and a vibrant active-lifestyle culture — an ideal launch market to demonstrate unit profitability and brand desirability for franchising.

Concept & Customer Experience

- Facility: ~35,000 sq. ft. indoor venue with 16–20 courts (tournament-grade surfaces for events and private/small-group suites for lessons and social play). Spectator areas, durable merchandising displays, locker rooms, and event staging.  

- Food & Beverage: On-site commissary restaurant and grab-and-go options focused on healthy, social dining that increases average spend per visit and extends dwell time.  

- Services: Pro Shop with equipment and apparel, full-service coaching academy (individual lessons, clinics, junior programs, adult leagues), and dedicated event spaces for corporate outings, tournaments, birthday parties and private bookings.  

- Membership & Community: Tiered membership options (individual, family, premium with court credits and booking priority), drop-in play, and subscription-style class packages to drive recurring revenue and high retention. Community events, leagues, and tournaments increase stickiness.

Revenue Streams

- Membership dues (core recurring revenue) — projected to be the largest revenue line once stabilized.  

- Court rentals and pay-as-you-play — flexible pricing, peak/off-peak rates, and suite upsells.  

- Food & beverage sales — higher-margin add-on with opportunities for catering events.  

- Pro Shop retail — racquets, apparel, accessories, re-stringing/repair.  

- Coaching and programming — lessons, clinics, junior academies, performance training.  

- Events and facility rentals — corporate events, private parties, tournaments and spectator admissions.  

- Sponsorships & partnerships — local brands, equipment manufacturers, media activations, and league sponsorships.  

- Franchise fees & royalties — long-term growth lever as franchise network scales.

Unit Economics 
- Target membership: 2,000+ active members per facility.  

- Daily attendance: ~300 patrons average, higher on weekends and during tournaments.  

- Average revenue per member (ARPM): membership dues + F&B + retail + lesson attach rate — modeled to achieve strong recurring cash flow.  

- Ancillary revenue (F&B, retail, lessons, events) expected to contribute 40–60% of total revenue in year 2+ as non-dues penetration increases.  

- Break-even expected within 18  months depending on initial ramp, local demand, and operating leverage from memberships and events.

 

Competitive Differentiation

- Scale and premium experience: larger footprint and diversified amenities (restaurant, private suites, events, coaching academy) than most community courts or small clubs.  

- Integrated revenue model: multiple, complementary high-margin revenue streams reducing reliance on any single income source.  

- Strong brand-first approach: community-building, curated customer experience, tournament hosting capability, and lifestyle positioning attractive to sponsors and members.  

- Operational playbook designed for consistent guest experience and profitability, easing franchise replication.

Management & Team

- Leadership with experience in facility operations, hospitality/F&B, sports programming, franchising, real estate/leasing, and brand marketing.  

- Advisory board to include experts in sports facility development, franchise systems, and finance to accelerate scaling and capital strategy.

Conclusion

PickleDome is positioned to capture the tailwind of pickleball’s explosive growth by combining a premium, community-focused player experience with diversified revenue streams and a scalable franchise model. With a proven flagship in Orange County and a clear multi-unit rollout plan, PickleDome offers investors the opportunity to back a differentiated, repeatable sports-and-lifestyle platform with strong recurring revenue potential and multiple exit pathways.