Company Overview:
Our company leverages scientific principles to develop innovative fitness products that maximize hypertrophy and training effectiveness. We design, engineer and manufacture our own products. We are currently ready to begin production of our first, flagship product.
We are currently ready to begin production and are seeking funding for initial inventory and marketing. We recently purchased the product’s production molds and have two pending United States Patents (Provisional Utility & Design).
Product Overview:
Our new product, “The Original Bicep Board” (and multi-use adapter) effectiveness is well grounded in a bicep training exercise called the “waiters curl”. The exercise is performed by placing the inner, flat side, of a dumbbell on top of the hands, while maintaining the wrists in a bent forward position away from the body.
The Bicep Board de-emphasizes the involvement of the forearm muscles and places very direct and continuous tension on the biceps throughout the exercise. The dumbbell is raised by pressing the palms upwards while keeping the top, flat side, of the dumbbell parallel to the ground, ensuring consistent supination. While the waiters curl is a great exercise, the Bicep Board greatly improves this movement by offering a more comfortable and secure grip, variable hand positioning, and a variety of resistance options: Single dumbbells, kettlebells, resistance bands, cable machines, and Olympic plates. The Bicep Board also has nice versatility and can be used to train triceps, back, and chest.
The Bicep Board’s effectiveness has been validated by numerous professional bodybuilders and personal trainers and was recently featured on Mark Bell’s Power Project podcast.
“I’ve been training for 20+ years and the Bicep Board is one of the most innovative and effective fitness products I’ve used. It definitely provides the most continuous bicep tension and hardest pump when compared to any other bicep exercise. I can see the Bicep Board becoming as ubiquitous in the gym as a barbell.” Tony Esposti, National-Level Competitive Bodybuilder
Market Placement:
At an MSRP of $39.99, the Bicep Board will be well positioned to compete in the retail fitness product market. We intend on pursuing retail sales in both online and brick and mortar sporting goods stores to include commercial gyms. The fitness equipment market (brand & product awareness) is heavily driven by social media platforms and we intend on utilizing professional trainers and bodybuilders to help drive our sales. We are currently finalizing agreements with several professional bodybuilders and trainers for this purpose. We also intend on driving direct sales.
We believe that the Bicep Board will be very attractive to retailers and offers a 50% sales margin. The Covid-19 Pandemic has caused a huge surge in fitness equipment sales have increased over 170% since its beginning. Many retailers are currently sold out of many of their products.
Our Bicep Board production costs offer very good profit margins with room for discounting.
Detailed production costs and pricing models available upon request.
Our Team:
We have a well-rounded team capable of growing our product and company:
Peter Sarna - Pete is a lifelong weightlifting/powerlifting enthusiast and inventor. Pete is responsible for developing new product concepts and the oversight of product development phases ranging from engineering to production. Pete has significant experience in product development and has a number of issued and pending United States patents.
Melissa Middleton Sarna, M.D., PhD - Melissa graduated from the University of Pennsylvania Medical School and has been practicing Emergency Medicine for over 12 years. Melissa provides research support related to concept development, product testing methods, and prototype evaluation.
Roy Paul Prosise - Roy has extensive experience in product design, engineering, rapid prototyping, testing, injection molding, packaging, and design for manufacturing (DFM) to include logistics and global sourcing. Roy has been involved in a wide range of projects from investor start-ups to Fortune 500 product development. Roy also founded BeKnown, a product development and manufacturing company with offices located in Austin, Texas and in Asia and provides “Turn-Key” development solutions with an emphasis on the manufacturing of plastic injection-molded products.
Michael Frank - Mike is a lifelong bodybuilding enthusiast, NPC physique competitor, fitness coach and personal trainer. Mike is responsible product development & validation, product testing, and brand outreach and awareness. Mike is a 20-year veteran of the Sonoma County Sheriff’s office and was shot in the line of duty in 2007. Mike credits bodybuilding and fitness as the keys to his speedy recovery.
Dylan Sarna - Dylan is a competitive powerlifter and currently holds the USPA United States National Bench Press record for 16-17-year-old men in the drug tested 198-pound weight class. Dylan assists with product development, research, and testing. Dylan is currently on active duty with the US Army, assigned to the 75thRanger Regiment.
The Way Forward:
Our company is seeking $25k-$50k to fund initial inventory and marketing. To date we have accomplished the following:
· Global Prior Art Search Conducted
· United States Provisional Utility Patent Filed (Priority Date 02/01/2020)
· United Stated Design Patent Filed (Priority Date 06/05/2020)
· Bicep Board Trademark Filed
· Initial Prototype Testing & Product Validation
· CAD Engineering & Materials Sourcing
· Production Quality Unit Testing
· Production Injection Molds Purchased
· Domain Ownership “bicepboard.com”
· Initial Social Media Brand Awareness
Our company is currently structured as an LLC pending conversion.