The Original Embrace Pendant™ is an 18k gold plated pendant, embellished with high quality crystals from Swarovski. The Embrace Pendant has been designed to represent two individuals leaning in for a hug, with the infinity symbol connecting them. In a world filled with distractions, complications, and now distance, The Embrace Pendant™ represents a sense of connection, hope, and love .
I believe that the secret to a successful product is to find a consumer need, or a problem, and resolve it. Based on this, I have created a product and brand that embraces the disconnect we have all experienced over the past 12 month. The goal of the Embrace Pendant was to have a positive impact on this stressed and rather distanced world, as far as I can tell from my testimonials, that initial goal has been very successful.
- The idea for the Embrace Pendant came quite simply from wanting to be able to bottle a hug and send it out to everyone for Christmas.
In October 2020 I drew up the pendant design concept, sourced a manufacturer, ordered samples, had a prototype made, spoke with a trademark lawyer, designed some custom boxes, ordered more samples, finalized the design, ordered and paid for 500 necklaces and custom quality boxes then launched The Embrace Pendant online via Shopify one month later.
The Embrace Pendant immediately gained significant traction in Canada, England and the USA. I have been selling and distributing the Embrace Pendant online through my Shopify store in addition to it also being fulfilled by Amazon Prime, Canada.
I have since registered The Embrace Pendant “heart with the infinity symbol” as a design corp trademark and have since launched an Amazon store. I have taken a thorough online training course on Amazon FBA, listing optimization, keyword ranking and PPC. I launched The Embrace Collection on my Amazon store amazon.ca/theembracependant in February 2021 and I am currently sitting at around 11-12k in sales on Amazon for a 30 day sales cycle, with continued steady growth on both Amazon.ca and my website
www.embracependant.com.
The Embrace Collection boast high quality, affordable jewelry. Each item is 18k gold plated, embellished with Swarovski crystals or Moissanite Diamonds. We pride ourselves on strict quality control and customer satisfaction. Each item in the collection has been quality control checked to the highest standards for lasting quality and comfort. The intent is to offer a collection of classy, affordable jewelry that is beautiful and striking, but comfortable and affordable enough for everyday wear, in addition to being the perfect gift item for special occasions.
So far I have funded this entire e-commerce journey independently, however with the growth I am generating I am struggling with the capital required to purchase the stock I need to keep up with the growing demand. If I can continue on my current trend I expect my sales to increase to $2-4k per day within the next few months. In addition to this, my Shopify website continues to perform well generating additional sales.
I have substantial experience in business development, sales and marketing and truly feel with a little expert advice and additional capital, I have the potential to grow the profitability of The Embrace Pendant Collection considerably.
I am currently seeking funding to enable me to order larger quantities of stock, to continue to expand the Embrace Collection and to keep up with the growing demand.
Thank you for taking the time to consider this venture, it is truly appreciated.
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