Building golf business to scale
Company: Willis Golf Ventures - We identify and scale the next generation of golf businesses. We focus on purchasing or investing in golf related businesses with innovative business models that demonstrate clear market demand, scalability, and disciplined, lean operations.
Our Approach
Our Team/Founder/My Experience
I have 5+ years of golf operations experience. I was a PGA of Canada Club Professional in Alberta for 5 years before exiting the industry to build a financial services book for 16 years. My combined experience has given me unique set of skills specifically for a golf related business. They are providing financial discipline, calculated risk, risk mitigation, and selling skills. Furthermore, I have a large network of golf professionals and other golf related professionals that can contribute to this project being successful.
Project:
Purchase Territory Rights to the fastest growing indoor golf franchise in North America.
I have followed this particular franchise since September of 2024 and they were at 75 Franchises sold, they are now at 350+ in the United States. Recently have moved into Canada with 1 Franchise operating
Business model — core components · Value proposition: Private indoor golf bays with advanced simulator and swing‑tracking technology for practice, entertainment, lessons, and virtual rounds on famous courses. 24/7 access and climate control make it attractive year‑round. · Primary revenue streams: Monthly and annual memberships, hourly bookings/tee times, and paid lessons or pro services. Franchise sites emphasize recurring membership income for predictability. · Technology & partners: Uses industry‑leading simulator platforms (Full Swing partnerships are cited in franchise materials) to deliver accurate ball‑flight and analytics. This tech is central to the customer experience and retention. Proprietary software and strategic tech partnerships are highlighted as competitive advantages. · Operational model: Designed as semi‑absentee or low‑staff operations; many locations run with minimal on‑site employees, lowering payroll and enabling franchisees to scale multiple units.
Our Mandate - Short Term
Have 5 locations in Alberta operational by year 5. Red Deer, AB will be the flagship location, then expanding to Calgary and area, Edmonton and area, Lethbridge and Medicine Hat.
Long Term Vision
Expand into all other Provinces
Key Considerations · Market fit: Indoor golf works best in regions with seasonal weather or dense suburban populations; assess local demand and competing entertainment options. · Location & real estate: Requires suitable commercial space for multiple bays and parking; rent and build‑out vary widely and drive total investment. · Technology refresh & maintenance: Simulator hardware is expensive and may require updates; factor ongoing tech support and replacement costs. · Revenue mix sensitivity: Memberships provide stability, but hourly walk‑ins and events drive peak utilization—marketing and community engagement are essential
Risks, limitations, and red flags · Capital intensity: High upfront equipment and build‑out costs increase financial risk. · Franchise dependence: Royalties, brand rules, and required tech partners can limit flexibility. Note I have spoken with multiple executives from the franchise and they allow the Franchisee's to run their business as they see fit. · Market saturation & competition: Indoor golf and simulator concepts are growing; local competition or larger chains could compress margins.
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