According to the CDC, as of 2022, only 17% of the US adult population had practiced yoga in the previous 12 months. The potential for growth is limitless, especially with men. Much of the population is simply ignored, owning the stigma that yoga is not for everyone - a clear opportunity, but this is an old pitch - change the stigma. So why hasn't it worked? The messaging is wrong, the incentives are non-existent, and the strategy primarily involves setting up shop, posting a few clips on social, and waiting for people who already do yoga to just wander in. The model is outdated and ineffective. We are innovating the space by meeting the customer in their space, offering VOD and Live classes focused on building confidence and eliminating the stigma, incentivizing consistent participation by providing a range of products and services of the highest quality at no additional cost to our members, and subsidizing client investment in personal wellness through tax and insurance advantages.
The Ātman Room in Koloa Village is a premier yoga studio offering a variety of transformative wellness practices that promote optimal health and self-discovery. Every breath and movement is an invitation to explore your potential and embrace life’s fluidity within a supportive community dedicated to self-discovery, self-expression, and holistic transformation.
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