The Agenda. is a pioneering app in the FemTech space designed to help menstruating individuals optimize their daily lives by aligning productivity, wellness, and self-care with their hormonal cycles. The app combines advanced cycle tracking with personalized daily recommendations, enabling users to plan their schedules and goals around their menstrual phases. Our vision is to normalize conversations about menstrual health while providing actionable tools that enhance individual and workplace productivity.
Our business model is B2C with subscription options for premium features and B2B through partnerships with Employee Resource Groups (ERGs) and wellness programs in workplaces. We've secured two paid pilot programs with ERGs in Des Moines, validating the demand for menstrual health support in professional settings. In addition, we’re exploring a B2B SaaS pivot to support peri- and menopausal users, broadening our market reach.
The Agenda. has achieved 5,000 downloads, driven by media coverage in Modern Mom Magazine and TV features in major markets like New York City and Cleveland. We've participated in seven expos this year, receiving enthusiastic feedback and confirming market demand. Our growth strategy includes leveraging PR, podcast appearances, and college outreach to reach 1,000,000 downloads by the end of 2025.
Our next steps include completing our funding round, building a chatbot for personalized insights, and expanding into conferences and partnerships to drive growth. With strong market validation, innovative technology, and a growing community, The Agenda. is poised to become the go-to platform for hormonal health empowerment.
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