The Affiliate Elite Real Estate  (TAE) is a Sierra Leonean-based real estate company that will offer benchmarked rental units for the Sierra Leoneans, Investors, and people seeking accommodation. These Real Estate units will balance safety, cutting-edge features, and a positive atmosphere for all tenants. These rentals will be provided with unmatched levels of customer service and attention. Sales are projected to be substantial in year one growing moderately by year three.

TAE will target three distinct customer segments. The largest segment that they will service is University of Sierra Leone students. This segment is growing at 7% a year with 18,000 prospective customers. This segment is especially attractive since most of the local rental properties that are geared toward students are run-down, poor-quality units. The second market segment is local professionals who are increasing at 4% and have 12,000 potential members. The last segment is the faculty and staff of the University. This section has a 5% growth rate and 6,000 potential customers. 

TAE will initially focus its efforts on buying and developing existing properties. Once the properties are purchased, each unit will be hard-wired with Internet access, state-of-the-art amenities will be installed, and safety measures will be implemented ensuring a cutting edge, safe environment. This course of action will be initially pursued as a way to efficiently utilize capital and establish a reputation within the community. Future projects may include custom build-outs. 

The Affiliate Elites will be led by Julia Ansumana and  Ahmed Jabbie. Julia was a Real Estate Agent who has always got a passion for starting a Real Estate Business. Following school, Julia went to work for one of the largest property management companies in the country. 
After seven years with Bintumani Hotel, Julia had risen up to Vice President of Operations. It was his time at Bintumani Hotel that provided Julia with valuable industry insight and experience. 
Festus brings different skills sets to the company, coming from a customer service background. At the young age of 21, Festus had already completed his undergraduate degree and went to work for Kimbima Hotel. After six years at Kimbima, Nathan had been promoted to the Director of Customer Service for the SierraLeone business company. In this position, Festus managed a 200 person customer service department. This experience provided Festus with incredible customer attention skills that he will leverage for TAE.

⦁ Encouragingly substantial sales in year one and growing steadily through year three. 
⦁ Gross margin moderate and improving over the span of the plan. 
⦁ Net profit/sales to be positive by the second year. 
⦁ Have a crime rate of 0. 

⦁ Safe, quality housing that provides state-of-the-art amenities at competitive prices. 
⦁ Maintaining open communication between TAE and its customers in order to ensure the highest level of customer satisfaction and long-lasting reputation within the community. 
⦁ To continue to expand the number of units owned and maintained, while also increasing the level of profits for both TAE and its investors.

TEA Real Estate provides high-quality, comfortable rental units in SierraLeone and other areas of the country. TEA apartment units offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company is dedicated to a hassle-free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units. Unlike many other realty companies that are solely concerned with turning profits, our primary objective at TAE is to maintain the highest level of customer satisfaction that is achievable. Tenant safety, happiness, and comfort are our main goals. TEA maintains competitive market prices while working toward expanding the number of units owned, and increasing total profits earned. Within the company, we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission. Just as customer satisfaction is an intricate part of TEA success, so is employee satisfaction. That is why the founders of TAE Real Estate believe that employee satisfaction will make the company a success and will be the key to its longevity. 

The initial focus will be to buy and develop existing apartment complexes. We will modify and remodel the acquired real estate so as to meet TEA standards and increase long-term assets and income. Housing units will predominantly be located in the University neighborhood targeting both students and professionals. TAA fosters the ideals of the importance of tenant needs along with healthy and understanding relationships and a professional commitment to satisfaction.

TAE Real Estate is an enterprise that is involved in numerous aspects of the industry. Primary experience and expertise is in the development of high-quality, lower cost living for students and professionals seeking the most up-to-date technologically advanced living environment. An area of intense training and attention is the importance of strong customer service..

TEA Real Estate will be created as a Limited Liability Corporation based in Freetown SierraLeone. It will be owned by its principal investors, Julia Ansumana, Festus Ansumana,Fatmata Ansumana And Osman Ansumana. Julia is the acting CEO and holds a 40% stake in the company. Festus is the acting CFO and holds a 40% share of the company as well. The other 20% is held by silent investors.

The total start-up expenses include legal, stationery, architect, brochures, consultants, insurance, rent, construction, expensed equipment, etc. Start-up assets required include short-term assets (truck, cell phone, etc.), and initial cash to handle the architect and contractor fees prior to opening. Additional cash is needed to pay all zoning fees and governmental regulations. 
Long-term asset purchases and the assumption of long-term liabilities are anticipated.

TAE headquarters will be established in A-quality office space in the downtown area of Freetown Sierra Leone. This will be the heart of our company, with satellite locations in Bo Kenema And Makeni. We are also installing an in-house Internet server and 24-hour answering service so that all customer or business communications are dealt with in an expedient and fluid manner. Within any living development with more than 32 units, a representative of the company will be located.

The company is currently in the final stages of purchasing its first building, a 40-unit apartment building In Bo. The price of this building is $2.2 million. The company will make a down payment of $1.1 million and spend an additional $220,000 on renovation. This building houses mostly 2-bedroom units with an average per-unit price of $775 per month.
In Year 2 the company will purchase its second facility. It is currently in discussions with the owners of a 20-unit apartment building in downtown Freetown, OR. It is difficult to predict changes in the building values over the long term, but it is estimated that we will be able to purchase this building for $2.5 million.

TAE offers on-site security guards who patrol the grounds during evenings, nights, and early mornings. We also offer an on-site repair service. There will always be an open line of communication between the renters and the management via a TAE Web page and a 24-hour, call-in answering service. 

TAE's competitive advantage is as follows: 
⦁ We offer a higher level of quality in our units than the average unit on campus. This allows for those residents who do not want their living situations to inhibit their studies, comfort or enjoyment of campus life. 
⦁ Each unit will be fully wired to the Internet via available modem jacks and/or ethernet access. If the residents desire to have the best Internet access, we will give them that option. 
⦁ Our marketing and advertising costs will be low due to simple marketing strategies. However, the owner's expertise in visual layout and communications will help create a unique and aesthetic product for the customer. 
⦁ The main competition TAE will encounter will be average lower-cost apartment units.

TAE will have brochures available at all offices. These will give the customer a general outline of our units and will explain the benefits of our units. We will also have a monthly newsletter that we will send out to our clients. This newsletter will inform the clients as to the growth and outreach of TAE. It will also contain some human interest stories about our complexes and the residents. 
Will also advertise in the local newspapers including The Daily News, The Democrat Newspaper, and The Citizen Newspaper. Our marketing strategies are simple but aim to reach a large number of people. The layout of our publications and advertisements will have a sophisticated and contemporary look without being overly formatted. Social media advertising will also be useful.

⦁ TAE's key fulfillment will be provided by management's dedication to a higher quality product. This is achieved through the solid network of contractors, and cutting-edge architects who are all dedicated to helping TAE. We are hard workers who have solid backing from our developers. 
⦁ We will maintain a pool of professionals in which to pull for our needed services. This will help us develop a rapport with our contractors as well maintaining our high expectations. 

TAE real estate will have the most up-to-date technology provided both to the customers and to the subcontractors and other clients. 
⦁ Ethernet ports and/or modem jacks will be installed in each unit developed by TAE. 
⦁ Access to a 24-hour copy/fax center located on the premises. 
⦁ Each unit will contain an emergency panic alert that will automatically go through to the manager and the local police department.

In the future, TAE will look to give each department within the company the opportunity to become a more independent entity. This will make expansion efforts more efficient and will provide specialists in their departments the chance to become more focused in their field. 
We are in the process of conducting surveys in order to determine the best possible markets for TAE expansion. 

TAE Real Estate's main consumer base will be primarily students at the University of Sierra Leone and Hotels And Resorts who will benefit from the apartment's unparalleled level of quality, location, and technological amenities. We will also be marketing to local area professionals and recent graduates, along with faculty and staff at the Universities And Hotels. These customers will be looking for safe, high-quality environments that can foster the type of atmosphere needed for scholastic and professional success.

⦁ TAE's largest market segment in Sierra Leone will be students of the local universities. These students will be the most likely to desire the technological amenities that our company offers. We expect this to be the largest growing segment with a growth rate of about 7%. 
⦁ Local professionals are another large segment. They will be attracted to the units because of the same technological needs, but will also be attracted to the comfortable, well-maintained living environment. TAE offers units that provide a quality "hub" between college graduation and homeownership. We expect this segment to grow at a rate of about 4% with a more frequent turnover. 
⦁ Local university faculty and staff represent the third and smallest identifiable segment but contain the second-highest growth rate. Proximity and quality will entice this segment which we expect to grow at a rate of 5%. 

We believe that our unparalleled level of quality and technological amenities put TAE into a niche of its own. This will be the focal point of all our marketing and advertising efforts. These segments are also easily reached through local newspapers and publications, as well as frequent open house displays. 
It is essential for TAE patrons to understand that their needs are our priority.

This industry is constantly evolving and leaving many inflexible companies stagnant. One of the major trends is the need to adapt to technological advancements as well as maintaining the overall appearance and condition of the complexes. 
Another important trend is adapting to higher-density housing in smaller areas due to urban growth boundaries, etc. TAE is dedicated to following these trends while maintaining the level of comfortable livability that sets us apart from our competitors. 

The market for high-quality, reasonably priced apartment units has been growing at a rate of 6.7% since 2020. SierraLeone rental rates have remained even, averaging $697, or $.79 per square foot, during the fourth quarter of 2020. The SierraLeone market is experiencing rapid employment growth that is fueling demand for apartments, but not many new units are emerging. Not only is TAE pioneering this particular niche of affordable quality living, but it is capitalizing on the strength of the current economic growth in SierraLeone. 

Each of our targets needs the quality, convenience, service, safety, comfort, and technological amenities that can only be found at our living complexes. 
⦁ The student segment needs a quiet safe atmosphere that fosters a quality learning environment. They also need the convenience of location and on-site amenities. 
⦁ The professional segment needs a living environment that separates them from the noisy, dirty inconvenience of average apartment living. Most professionals are on their way to homeownership or movement to a larger city, so they need housing that will let them feel like they are getting the quality that they need. 
⦁ The faculty/staff segment also has similar needs. They need to feel separated from the noise and unkept conditions of most near-campus housing. Along with the students, they also need a place to feel safe and one that fosters convenience.

TAE will focus on the three previously mentioned market segments: university students, local area professionals and university faculty and staff. 
Our target customer is usually looking for higher-end living facilities that foster a safe, enjoyable, and convenient environment. They are technology savvy and have a desire to have access to the technological amenities that we provide. 

We start with a critical competitive edge: there are very few apartment units that offer the same level of quality and technological amenities as TAE properties. We also have a very high regard for customer service; something that is unparalleled in this industry. TAE believes it is essential that the customer feels he/she is being treated with the utmost care and urgency. All staff and personnel go through a training program that teaches many of the skills needed for successful client relations and customer service. 

Marketing in a highly competitive housing industry depends on the recognition of excellence, as well as a point of difference to display our units in an individualized light. TAE will build a reputation upon these components. 
We will develop and provide a living environment of unmatched proportion. It starts with the commitment to customer satisfaction and fulfilling their demands. Our commitment to quality and comfort includes safety and 24-hour customer service. The aspect of our living developments that differentiate TAE from all other real estate companies is our focus on maintaining the most advanced technological innovations on the market for our tenants. 

We will focus on providing high-quality living in convenient locations with a wide customer base. It is also important that we remain at the upper echelon in the quality range when compared to competitors. We can only do this by organizing and implementing a sound plan that will assume responsibility for the functionality and appearance of TAE properties. We will have an updated Web site for anyone interested in the properties.

Our most important marketing program is customer word of mouth. The only way to truly know the quality of our units is through experience; hence we must maintain the highest level of customer satisfaction. Rewards will be given to clients or customers that refer new clientele to the company. We confidently believe that the high level of quality that TAE will provide can attract strong demand for our units.

Another incentive that we will use is the early move-in bonus program. Anyone that signs their lease before June 15th will receive a free month as well as two parking spaces. This will encourage people to try and beat the rush of people who move in later. It will also give the appearance of increased demand.

For people who desire high-quality living with all the technological amenities available, only TAE real estate properties will be able to fulfill their needs and desires at an affordable price. Unlike most other property management companies, TAE is committed to guaranteeing customers full satisfaction, with 24-hour on-staff service, live answering service, and a website that handles all complaints instantly.

TAE's pricing will be at the top of what the market will bear. We are competing with large firms that have similar complexes. Our prices will be competitive with these larger firms while maintaining a high level of quality and expert management. 
Prices vary by unit from $440 to $1,200 a month. TAE, however, must try to follow market pricing trends in order to maintain a competitive advantage. 

TAE's most successful promotion will come in the form of word of mouth. Since we will own real estate, we will be highly visible to the public. Since our complexes will be in the upper echelon of quality and livability, word will spread through the community about our unique appeal.

Sales in our business are based upon providing customers with a living concept fitting of their needs. We must be in touch with the needs and desires of our clientele in order to best attract a consistent flow of incoming residents. 

The following table and chart give the forecasted earnings for TAE Real Estate apartment rental units. We perceive a gradual increase in the total number of units over the next year. As time goes on, the monthly per-unit rental price will slowly ascend, coupled by the decline in cost over time, producing an increased per-unit profit. 
From our opening in January to June, of next year, we expect that all units will be completely rented out. In the summer months, we anticipate fewer student tenants, so we have planned on a rent lowering process to entice renters to stay. Also, we will only rent on yearly leases to ensure that all rented units remain filled year-round. With the estimated profits from the previous months, the annex will be completed in September, adding 14 more units. 

Our sale program will include sales awards for length of lease agreements, maintaining a full capacity status, and customer service awards for those who best exemplify TAE's commitment to customers. We will also award existing customers for referring new clientele to the company.

We depend on our alliance with SierraLeone contracting services to develop our housing units, as well as Architectures to assist in the layout and design of our units. Leoncement also is a key factor in our development process for their continuous fair sales program when we need building supplies. 

The initial management team depends on the founders themselves, with backup assistance from the property management department of TAE Real Estate. As we continue to grow, we will establish satellite offices in all of our living developments. It will also be necessary to take on additional help in the marketing and R & D sectors as growth continues.

TAE Real Estate depends on an organized division of responsibilities in order to run an efficient, diversified enterprise. Main decisions and responsibilities will be divided between the two top partners. They will focus on maintaining high quality and a cohesive business entity. Top division managers will be given specific responsibilities such as marketing, finance, strategic management, or research and development.

TAE Real Estate is completely departmentalized. The main departments are finance, marketing, management, and research and development. Nate Koach, co-owner of the company, assumes the responsibilities of the CFO, while his counterpart, Festus Ansumana, will be responsible for the duties of CEO. The company will make all decisions in accordance with the company mission. Employees have delegated tasks based on their specialty. 
Every six months, the two top partners will assess the results of these tasks, and the personality of the employee involved, to determine promotion and/or salary issues.

The present team requires business development and administrative support. Most of the partners have been working in business environments where this kind of support was provided to them as part of a larger organization. 
TAE will turn to Dynamic Public Relations to help create business development programs, such as speaking opportunities and magazine article insertions, as well as forums and seminars that are important to our ongoing development. 

We want to finance growth mainly through cash flow. We recognize that this means we will have to grow more slowly than we might like.
The most important factor in our case is collection days. We can't push our clients hard on collection days. Therefore, we need to develop a permanent system of receivables financing, using one of the established financial companies in that business. 

TAE's plan depends on the assumptions that are made in the following table. These are annual and monthly assumptions that show the consistent growth of the company. Since we operate on a monthly collection basis, we are assuming that the majority of the collections will be timely and in full.
Some of the underlying assumptions are: 
⦁ We assume a healthy growth trend in the local real estate market, along with a continued strong local economy. 
⦁ We assume that we stay in line with the continuing advances in technology and housing. 

The following chart indicates our key financial indicators for the first three years. TAE foresees growth in both unit rentals as well as increasing the percentage of growth margin.
TAE cash flow depends on the monthly collection from the renters. We allow for a 25-day grace period, after which unpaid accounts will inhibit our cash flow. However, since we collect on a monthly basis, cash flow should maintain at a steady level.

The following table and chart summarize our break-even analysis. With per month fixed costs and a variable per-unit cost, the number of units we will need to rent out to cover our monthly costs is shown below. MSN's first housing complex will consist of 40 units. According to the calculations, we will break even within our first year of operation. 
The break-even assumes that all units will be occupied and that all rent will be paid in a timely manner. This assumption is probably unrealistic; therefore our initial break-even per unit will most likely be higher.