47% of Colorado residents own a dog and the bond between a dog and their owner far exceeds the amount of money it costs to maintain a healthy environment. Dog owners in Colorado spend approximately 15.5 billion dollars each year on their dogs. Studies have shown that dog owners will pamper their dogs with massages, birthday celebrations, and spend money on special gifts for them on celebratory days. This is a huge market and creates opportunities for capitalization.
Tails & ALES Dog Playground will provide a service allowing dogs to socialize with other four-legged friends while being in the company of their owners. We will provide an active indoor/outdoor play space filled with agility activities, equipment, and play space for dogs to exercise and socialize. This is a service that will be of benefit to all pet owners across the generations. Aside from providing a safe playground for pups, we will serve food and drinks for both humans and dogs, operate a retail boutique selling handmade goods, and host numerous events to increase sales and build our overall customer base within the community. We are a membership-based park, so we can ensure all of our furry visitors are vaccinated and ready for play.
Tails & ALES will generate revenue from the following avenues:
· Admission Fees
· Food and Beverage Sales
· Boutique Sales
· Monthly and Seasonal Events
By combining these 4 streams of income we can easily project a healthy 20% profit margin. Currently we have obtained our LLC business license, our Federal EIN Number, opened our business bank account, designed an extensive business plan, conducted a market research survey, acquired boutique inventory, and registered our domain name. Tails & ALES Dog Playground is a joint business venture for Nicole Salas and Vanessa Mayfield and together we have 25+ years in the hospitality industry, and 20+ years of business management.
If you have any questions about our business plan, projections or other general questions we would love to hear from you and share our passion about this project.
We invite you to view our promo video for further insight into our business concept.
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