TACOTOPIA has just launched a fund-raising campaign on the StartEngine platform.
Interested investors can view learn more about TACOTOPIA and future plans and capital needs by visiting https://www.startengine.com/tacotopia-inc
If investors are interested at a larger investment level, we welcome all contact.
We are building the TACOTOPIA brand through a touring Instagram pop-up exhibit to gain mass market exposure and plan to extend into fast casual restaurants with a social first element. We have also introduced a TACOTOPIA hot sauce through the TACOTOPIA Tour.
Reasons to Invest
Notable past sponsors include Cholula, Jarritos, and more
$600K+ revenue in just the first few months of operation and operating with high margins and a scalable TOURS product
Featured in over 100 news publications from Good Morning America to ABC and Food & Wine, receiving 4.8 out of 5 star on Google
We saw tacos becoming a pop-culture icon, and we wanted in
We recognized early on that tacos had come to reflect a lifestyle that resonates with the Millennial and Gen Z population. From the recently released Netflix “Taco Chronicles” and LeBron James’ viral “Taco Tuesday” social media posts to Taco Bell’s recent hotel takeover and TACO Tinder, tacos have crept into all aspects of American pop-culture. We knew we wanted to find a way to capture the essence of the Taco lifestyle and serve it to Millennials and Gen Z as a fun and engaging experience.
The social media culture has created an insatiable need to connect with brands that align with their lifestyle and values
Spending any amount of time on social media reveals Millennials’ and Gen Z’s enthusiasm for sharing fun, new, and unique experiences that resonate with pop culture while providing a cool aesthetic. This nearly unquenchable desire to find eccentric and colorful content to support their brand is often met with opportunities that stop at the social media post. However, with TACOTOPIA, the post is where the relationship with the brand begins.
The TACOTOPIA Tour creates an immersive introduction into the TACOTOPIA brand
TACOTOPIA found a way to combine the cultural zeitgeist around tacos and excitement of compelling social media content in one place.
TACOTOPIA is currently touring an immersive, taco-themed funhouse that offers a hybrid amusement park and taco festival experience. With more than 30 photo-friendly installations, the pop-up creates a memorable experience with the Millennial and Gen Z generations as they engage and interact with the TACOTOPIA brand.
These branded experiences are shared across thousands of personal social platforms as guests become TACOTOPIA brand ambassadors and influencers.
As the TACOTOPIA brand extends into fast casual restaurants and consumer packaged goods, the brand will have already created a devoted fan base.
A prospering social media market offers a promising future for TACOTOPIA
The Instagram “Pop-Up” experience is a recent cultural phenomenon whose popularity promises to hold strong as social media platforms continue to flourish. The Instagram Pop-Up trend is on a parallel track to the Influencer Marketing trend, with is set to become a
$1 Billion Industry. With over 100,000,000 impressions in earned media, the TACOTOPIA tour has proven its viability on these platforms
TACOTOPIA Tours is already a success with $600K+ revenue in just the first few months
The TACOTOPIA tour has had a successful run in two cities and has just opened in its third. The experience was initially tested in Austin, TX at the 2019 South by Southwest Festival where the concept was proven successful. From there, TACOTOPIA expanded into a 3-month pop-up experience in Los Angeles, CA.
The experience was then moved to Phoenix, AZ and opened on September 28 to a sell-out crowd. The exhibit will be live in Phoenix for 8 weeks and will continue to Miami for 12 weeks, New York City for 16 weeks and Chicago for 8 weeks. Additional cities will be added at the end of the current schedule.
Way more than just a fun pop-up museum
The TACOTOPIA experience is an Instagrammable Funhouse disguised as a Pop-up Museum The exhibit has over 30 colorful, interactive installations to experience and photograph - from a mechanical taco to a lime swing to a guacamole foam pit. The exhibit also features a gift shop where visitors can purchase TACOTOPIA branded retail. We’ve also extended the TACOTOPIA retail into an e-commerce shop to reach the ever-growing TACOTOPIA fan base.
This pop-up museum provides is just an introduction to our expanding lineup
We plan to expand into a line of TACOTOPIA branded hot sauce, salsas, taco seasonings, and fast-casual experiential restaurants.
We’ve built more than just a pop-up experience, TACOTOPIA is a brand fan can continue to engage with even after visiting the exhibit.
TACOTOPIA Inc has four revenue streams:
- Ticket Revenue to the Experience
- Brand Sponsorship Revenue
- Retail Merchandise Revenue
- TACOTOPIA Brand Licensing Revenue
Our pop-up experience is just the beginning of the TACOTOPIA lifestyle
The Instagram pop-up phenomenon has ushered in an era of colorful exhibits seeking to appeal to social media users looking for the next iconic photo opportunity.
Tacos have come to reflect a lifestyle that resonates with the Millennial and Gen Z population and has dominated all aspects of American pop-culture from Netflix to social media to hotels.
TACOTOPIA combines both of these phenomena. The TACOTOPIA tour is a fun and engaging experience that captures the essence of the taco lifestyle.
Aside from just providing thematic imagery, TACOTOPIA stands out from the long list of other Instagram pop-up exhibits because of its line of branded retail in the gift shop, online at the newly launched e-commerce store, and an eventual chain of fast-casual experiential restaurants. TACOTOPIA is not just a photo op, it’s a lifestyle.
The Tour will act as an introduction into a range of TACOTOPIA products
The TACOTOPIA Instagram pop-up tour operates as an introduction to the TACOTOPIA brand. The strategy behind building TACOTOPIA as a social-first brand delivers a powerful army of engaged super fans, creating user-generated content around the TACOTOPIA experience. This translates into hundreds of thousands of shares across Instagram, Twitter and Facebook with friends telling friends. As this social media sharing trends, traditional media outlets will pick up on the trend amplifying the brand even further.
Once the experience has toured the country and gained mass name recognition through social media engagement, the TACOTOPIA brand will be extended into consumer-packaged goods in the form of salsas, hot sauces, taco seasoning, etc. and a fast-casual, experiential restaurant concept.
The line of TACOTOPIA products will be introduced through sampling at the pop-ups and sold in the gift shops. The online e-commerce store just opened on September 1st and is an extension of the retail gift shop and more. In three months, the gift shop at the LA exhibit reached $17,500 in sales and online sales are expected to exceed $50,000 per month.
Fast-casual experiential restaurants will be an eventual accompaniment to the national tour and retail licensing deals will make it easy for people to interact with TACOTOPIA through different every day and special occasion items. The goal is to sell the brand within three years.