Who We Are
We’re a DTC e-commerce supplement and apparel company creating custom products that are clinically pure, scientifically engineered, and thoughtfully designed to make functional athletes look and feel their absolute best in every area of their lives. Our goal is to optimize supplements for enjoyment, creating mouthwatering flavors athletes love and actually look forward to consuming.
How We're Different
We believe that an athlete’s day should consist of more than a series of moments they fight through or products they choke down; optimizing for enjoyment requires replacing the mundane with products that surprise and delight. And since we see our bodies as a temple, we endeavor to never compromise on the quality of what we consume and wear. For us, radical transparency isn’t just a marketing tactic, but a badge of honor worn only by those confident enough in who and what they are. We’ve found that excess leads to sloppiness, so we strive to create balance through precision in the products we offer and the ingredients within them. And since we’re customer-focused, we recognize that the loyalty of our customers will always correlate to the degree that which we remain humble, curious, and responsive to their needs. We view our purpose as helping discerning athletes enjoy life to the full every hour of the day. So we focus intensely on our customers' desire for more than just a great workout, choosing to innovate products that maximize enjoyment and peak performance both on and off the field.
Traction
Svelte bootstrapped its rapidly-growing ecommerce business and has made some incredible progress since its inception in May of 2020. First, we've consistently hit 3X YoY growth since we got started with $140,000 in total sales (compared to $50,000 in 2020), and a consistent generation of $15,000 per month on Shopify in recent months. Second, we've trademarked the SVELTE name for supplements and apparel, and own the licenses for each proprietary formula in our product line-up, adding tremendous value to the company's IP. Finally, we've served over 1,000 customers, earning 185 5-star reviews, and reaching over 20,000 followers on Instagram and Facebook organically. We've also secured a partnership with TruLife Distribution, and we plan to work with them to break into big-box retail chains like Target, Walmart, Costco, etc.
Team
- Jeff Gerik: Founder & CEO - An experienced entrepreneur and business leader with backgrounds in the consumer goods, SaaS and real estate. Highly skilled across business development, relationship management, contract negotiations, business operations, revenue forecasting, and financial modeling.
- Ryan McInerney: CMO - A seasoned executive and senior marketing consultant with 15 years of experience starting and scaling high-growth DTC and B2B brands. Has a reputation for focusing finite time, finances, and energy on the efforts that produce the most predictable and meaningful results.
- Paul Paffe: Head of Product Manufacturing - As the President of Mayflower Nutra, brings extensive knowledge of FDA compliance, GMP practices, and customer satisfaction to SVELTE. Trained in Six Sigma Quality, incorporates Fortune 500 sales & operations experience into the Supplement industry as a consultant and manufacturer.
- Joe Gambino: Head of Product Formulation - A multi-dimensional, accomplished dietary supplement manufacturing consultant with over 30 years of experience in the industry. He is an innovative practitioner that blending cutting edge and traditional ingredients to build world-class, science-based formulations.
How Can You Help?
For our bootstrapped company to scale and grow, we need backers who believe in our mission and want to ride with us into every shaker bottle, store shelf, and fitness center across America. Because of our unique approach, we’re already delivering proven products, raving fans, and new releases profitably. If it's true that you’re the sum total of your closest friends, then we’re aiming to be worth several multiples within the next 2-3 years. To accomplish this level of growth, we are seeking an investment through a WeFunder Crowdfunding Campaign, that we will be launching this Friday, June 10th. Like our customers, we never give up, never settle, and always strive to achieve our absolute best. Let's chat today about how we can achieve incredible things together! Thank you.
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