A surf simulator at the heart of an entertainment venue, where guests can surf, eat, play games, or just hang out in a beach lifestyle. The loner term goal would be to create a franchise business model of expansion into additional locations.
What’s the Problem? • Limited access to watersports • Landlocked • Weather • Economics • Non-impressive Physical Entertainment • Epidemic of unhealthy kids & adults • The “New Normal” demands a need for exercise that is entertaining & safe!
How Does It Work? up to $500 an hour in ticket sales private lessons, competitions, parties and events clothing, flowboards, skate shop, OneWheel, wake sports, snowboards snack bar w/ beach type food & beverages state of the art virtual reality & arcade games A multi-faceted, revenue generating destination that epitomizes fun!
Why Now? Does this have Traction? • Surf simulators are a new exciting technology: • Waterparks, Hotels, Malls & Cruise Ships • Early adoption = higher profit potential • Addictive & Fun Exercise • Preference in experiences over assets • Aligns to the COVID “New Normal”
EBITDA $235,000+ Per Year, Targeted Return On Investment 20%,
Competitive Marketplace Analysis • Who are the competitors or alternatives? • Craigs Cruisers/SkyZone (trampoline, go-kart, arcade) • Waterparks (2 & 4 hours away with a Surf Simulator) • Watersport Rentals (Gun Lake, Traverse City) • How are we better than these competitors? • Completely different! • More Addictive, more of a Challenge • More entertaining for spectators • Closer to home • Year round • Smaller square footage required
Demographics – West Michigan #1 Best City For Raising A Family (Forbes) #1 Fastest Growing US Economy (HeadlightData) #19 Best Cities in the US (USNews) #3 Big Cities with Healthiest Markets (SmartAsset) #4 Housing Markets to Watch 2017 (Trulia) #5 Best Large Cities to Start a Business (WalletHub) . Grand Rapids is the second largest city in Michigan Lansing, Kalamazoo, Muskegon, Holland all <60 min drive.
The founder of this small business is extremely qualified to not only run it once up (background in HR, waterparks, customers service, finance), but is also highly skilled in managing large projects and would be very successful getting this venue up and running. Long term goal to create this as a franchise opportunity. Detailed financials & detailed business plan available upon request.
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