A purchase and rebranding of a local tanning salon that needs upgrades and innovative marketing to attract a new customer base along with former clients. It is the only tanning salon in this city, and the goal is to make it even more successful with proper ownership, management, and marketing. Competitive membership and monthly packages, regular tanning product sales and specials, monthly upgrade promotions, and transitioning to a more high-end salon with a variety of attractive services will help gain the attention of former clients and new clients. The focus would be upgrading the high-end beds and the sunless tan system, investing in more lotions, products, and accessories, and expanding into more services for clientele. I have done research into other successful tanning salon chains that I have utilized as a customer and see what works. The local salon has no competition within the city of Chatham. While a major city is only about a 15-20 minute drive away, the competitor's beds are also in need of upgrading and the salon is not invested in marketing or expanding like higher-end salons. The pricing is also not competitive as they currently have no competition. I am looking into purchasing the business, leasing updated equipment, increasing product supply and offered services, and heavy marketing to get old and new customers in regularly. The current salons are also open limited hours on weekends; I believe an expansion of hours on the weekend will allow more customers the opportunity to come in throughout the weekend when many customers have more time and flexibility.
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