I run a blacksmith school catering towards the experience market. We work with families, adults, youth, the autistic community, and corporate team building.
Stone Fox Forge
The Problem:
- There are no engaging extracurricular activities for youth
- There are no worthwhile experiences for adults
- There are limited unique experiences for couples
- There are limited experiences for team building activities
The Solution
- Offering no commitment experiences
- Offering private lessons
- Offering a curriculum of training
Business Model
- Hosted Experiences charged hourly
Target Market
- Teens and Parents of Teens
- Businesses
- Middle-Class Locals
- Out of Towners
Competitive Advantage
- First on the market to offer affordable classes
- First on the market to offer self-scheduled classes
- Thrived through covid, poised to take advantage of the epidemic relief
- 3 years of established 4+ star reviews
Management Team
- Ben Schwendiman, Owner, Head Blacksmith/Instructor
- Bench, Book Keeping
- Nic, Apprentice
- Calysta, Office Manager, Shipping
- Alaina Carnahan, Marketing and Advertising
Financial Summary
- 2018 Sales $9,000, 2019 Sales $40,000, 2020 Sales $75,000
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