An EV Traveler's Journey
Let's take a look at a typical travelers journey today. They arrive at their hotel and need to use an app for parking. Then they want to charger their EV and need another app. Get to the front desk to check in and need their banking app and then the hotel app to access their room. A traveler needs several apps just to settle into their room. Now, imagine a future where this all occurs in a single app.
That's the future and we built EV chargers that connect to existing platforms allowing them to be controlled by existing applications like your hotel mobile app. This patent pending technology allows non-networked EV chargers to be controlled by a mobile device eliminating the need for expensive software and networking.
tl:dr
- Stay-N-Charge is a 3 year old EV charging services provider with $400K revenue in 2024
- We've developed a charging solution to disrupt the current market for semi-private charging (2nd largest segment behind in-home charging)
- Our plug-n-play solution uses the customer's existing software, saving over 40%
- We have a dual revenue stream - initial hardware and recurring platform fees
- We have a third-party global sales force with millions of customers in over 134 countries through our integration partners
- We use OEMs to produce the chargers, our only production is our patent pending module
- The semi-private market will add 137 million chargers globally over the next 10 years
- The savings we produce in just 30% of the market is $12.3 Billion annually
Where It Started
Stay-N-Charge was launched in 2021 as an EV charging network focused on the hospitality industry. We built a charging network designed with the EV driver and the hotel in mind. This 2-sided market allows us to improve the travel experience for EV drivers while helping our network partner hotels boost revenue and book more rooms. Over the 3 years we have grown to almost 100 locations and deployed solutions from New Jersey to California. In 2024 our revenue will reach $400K and we are projecting revenues over $1M for 2025.
The Aha Moment
The goal at Stay-N-Charge was always to provide the best guest experience with EV charging. We knew this meant that the EV chargers needed to integrate with the hotel systems allowing guests to book chargers and place the fees on their room charges. We initiate these integrations through APIs between our software and theirs. Realizing the scale of development needed we explored alternative processes. The question that hit home, why can't the charger operate just like the door lock? That led us to where we are today. We have developed a patent-pending solution consisting of a module that can control the chargers using a mobile device that can share credentials. These credentials are provided by the systems that the building currently uses to provide access to the building or specific rooms. These systems issue the access credentials and the drivers present the phone or card to turn on the chargers, just like they would open the lock to their room.
The Value Proposition
With the development of our new charging solution, we are able to present an even more compelling value proposition to our clients. These chargers allow commercial real estate properties to deploy EV chargers that can plug-n-play into the existing building system and save them over 40%. Since the charge eliminates the need for networking and software, the solution is simpler and eliminates the $350 per charger per year fess of the traditional approach. In addition to being easier to install and less expensive, it also improves the user experience by incorporating the charger control into the same solution the users are already using for access in the building. Our solution checks all boxes; easier to install, less expensive, more reliable, easier to use, and a better experience.
Broader and Bigger Market
Recognizing the market potential, we branded this new charging solution as Secure Volt. This allows us to position that side of the business as a charger (actually module) provider that can sell integrated chargers to anyone that needs a way to provide EV charging to a select group of users. We call this market the semi-private charging market. Globally, this market is expected to install over 137 million chargers between 2025 and 2035. With an average charger price of $1,200 for the charger alone that equates to over $164 Billion. With the size of the market the potential savings created by this solution is astounding. If just 30% of the market uses our chargers the savings is over $12.3 Billion per year. That's just on the software alone, we provide savings in many other aspects like installation, on-going maintenance, and daily operations.
Go to Market
The Secure Volt solution is designed plug-n-play on existing platforms that commercial real estate customers are already using. This presents an opportunity for those platform providers to increase their per customer revenue by offering these connected chargers. This allows us to piggyback on the sales efforts of our platform partners. We currently have working partnerships with LEGIC/dormakaba, AccuLock, Passive Bolt, and Dwarpaal Connect. dormakaba alone has offices in over 130 countries and thousands of existing customers. In addition to our current relationships we are in talks with Assa Abloy. Just like dormakaba, they are a leading access control company with millions of customers. They approached us to collaborate after seeing our demonstration at a trade show. This simplifies our go to market strategy down to supporting the sales teams of our partners instead of needing to build a massive sale organization. We already see the benefits. Recently Passive Bolt was selected to provide the access control software for a developer building over 100,000 rooms over the next 5 years. They were asked to provide a list of all the equipment and services they integrate with and have presented our EV chargers as part of the package. We will be installing EV chargers in their testing facility early 2025. That sale alone could be over 10,000 chargers.
The Economics
The primary business going forward will be the sale of EV chargers built with our integration module. We can also realize the opportunity to sell the module direct to other EV charger manufacturers. We currently price the module at $350 which includes the necessary built-in firmware for connectivity. That module costs $70 to produce, giving us an 80% margin on the module. We source our chargers through OEMs that will install our module during production of the charger. Our direct cost for the charger is between $250 to $1,500 depending on the model. We are currently selling the connected charger for a list price ranging from $1,950 to $4,500. Since we don't manufacture the chargers, we do not need extensive facilities and staffing for manufacturing. Our core focus is on inventory management to avoid carrying costs. We currently work with three manufacturers and adding more. This gives us the flexibility in where the units are produced and available capacity.
A De-risked Model
We have eliminated some or the largest risks associated with ventures like this. Since the real secret sauce is the module, we do not need to become a charger manufacturer. We can continue to use contract manufacturers saving investments into manufacturing facilities. Our sales strategy utilizes the existing sales organizations of our platform partners eliminating the need for us to build a massive global sales force. We eliminated the software component and use existing systems which eliminates the need to develop apps, platforms, and processes for the various regulatory bodies globally. The existing building systems are already compliant and operational in those areas. The biggest risk we face is not staying ahead of our competition. We know that others will try to copy our solution so our goal is to stay ahead of them with the available integration partners and lead the market. If we can lead in the integrations, it could be easier for another manufacturer to just purchase our modules for their chargers instead of recreating the wheel.
Market Disrupter
Stay-N-Charge has positioned itself to be a disrupter in the EV charging market. The traditional players continue to focus on using software to operate the chargers. To differentiate themselves they keep adding more features, many of which are only necessary in regular public charging. Over 80% of the semi-private charging market will only use the access control and payment functionalities. We created the solution that allows them to perform those functions with their existing software. Secure Volt is a software killer for semi-private EV charging and is poised to dominate the global market of 137 million chargers in the next ten years.
Our Pitch Deck Presentation => https://2ly.link/21hNv
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